Global Trade Promotion Management Software Market
The Global Trade Promotion Management Software Market was valued at USD 1,230 million in 2020 which expected to reach USD 2,254 million by 2030 at a CAGR 10.8% from 2020-2030.
Trade Promotion Management is defined as a term, used to describe one or more software applications which help businesses manage their complex trade promotion activities. The key features of Trade Promotion Managements Software are Sales Forecasting, Promotion Planning & budgeting, Predictive modeling or optimization, Promotion execution, and monitoring, Settlement, and Post-event analysisTrade promotion management software aids in the collection of data for decision-making. Trade Promotion Management Software also aids in generating ROI, the increase in market share, gaining a competitive edge as well as forecasting revenues.
Market Drivers
Trade promotion is act s as a marketing tool & therefore is a part of revenue management that indicates marketing campaigns for retailers/wholesalers. From the manufacturers to the wholesaler to the retailer and finally to the customer, trade promotion management software helps companies maximize their revenue & increase the ROI of their marketing investments. Imports & exports may also use trade management software to help them address foreign trade issues. Leading players across the globe invest around 20-23% of their top-line revenue in trade promotions every year.
As the scale of foreign trade grows, the need for better global logistics & shipment tracking grows as well. Traders & businesses may use trade management tools to reduce supply chain & enforcement risk. Importers &exporters can communicate with their overseas suppliers, logistics providers, brokers, and carriers through this platform.
Market Restraints
Lack of adequate resources & expertise as well as the lack of popularity & slow adoption among organizations, expected to hamper the global trade promotion management software market throughout the forecast period.
Market Segmentation
The Global Trade Promotion Management Software Market is segmented into deployment type such as Cloud, and On-Premise, by application market is segmented into Small & Medium Size Enterprises, and Large Enterprises. Further, market is segmented into end-user such as Retail & Consumer Goods, IT Services, Pharmaceutical, Manufacturing, and Others.
Also, the Global Trade Promotion Management Software Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Key Players
Various key players are listed into this report such as Aera Technology, SAP SE, Cornerstone, Acumen Commercial Insights, Oracle, Blueshift, McKinsey & Company, Anaplan, Exceedra, Deloitte, etc.
Market Taxonomy
By Deployment Type
By Application
By End-User
By Region
Key Questions Addressed by the Report
Global Trade Promotion Management Software Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Trade Promotion Management Software Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Trade Promotion Management Software Market, By Deployment Type
5.1 Y-o-Y Growth Comparison, By Deployment Type
5.2 Global Trade Promotion Management Software Market Share Analysis, By Deployment Type
5.3 Global Trade Promotion Management Software Market Size and Forecast, By Deployment Type
5.3.1 Cloud
5.3.2. On-Premise
6 Global Trade Promotion Management Software Market, By Application
6.1 Y-o-Y Growth Comparison, By Application
6.2 Global Trade Promotion Management Software Market Share Analysis, By Application
6.3 Global Trade Promotion Management Software Market Size and Forecast, By Application
6.3.1 Small & Medium Size Enterprises
6.3.2 Large Enterprises
7 Global Trade Promotion Management Software Market, By End-User
7.1 Y-o-Y Growth Comparison, By End-User
7.2 Global Trade Promotion Management Software Market Share Analysis, By End-User
7.3 Global Trade Promotion Management Software Market Size and Forecast, By End-User
7.3. 1 Retail & Consumer Goods
7.3.2. IT Services
7.3.3. Pharmaceutical
7.3.4. Manufacturing
7.3.5. Others
8 Global Trade Promotion Management Software Market, By Region
8.1 Global Trade Promotion Management Software Market Share Analysis, By Region
8.2 Global Trade Promotion Management Software Market Share Analysis, By Region
8.3 Global Trade Promotion Management Software Market Size and Forecast, By Region
9 North America Trade Promotion Management Software Market Analysis and Forecast (2021-2030)
9.1 Introduction
9.2 North America Trade Promotion Management Software Market Share Analysis, By Deployment Type
9.3 North America Trade Promotion Management Software Market Size and Forecast, By Application
9.4 North America Trade Promotion Management Software Market Size and Forecast, By End-User
9.5 North America Trade Promotion Management Software Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Trade Promotion Management Software Market Analysis and Forecast (2021-2030)
10.1 Introduction
10.2 Europe Trade Promotion Management Software Market Share Analysis, By Deployment Type
10.3 Europe Trade Promotion Management Software Market Size and Forecast, By Application
10.4 Europe Trade Promotion Management Software Market Size and Forecast, By End-User
10.5 Europe Trade Promotion Management Software Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.54. Rest of Europe
11 Asia Pacific Trade Promotion Management Software Market Analysis and Forecast (2021-2030)
11.1 Introduction
11.2 Asia Pacific Trade Promotion Management Software Market Share Analysis, By Deployment Type
11.3 Asia Pacific Trade Promotion Management Software Market Size and Forecast, By Application
11.4 Asia Pacific Trade Promotion Management Software Market Size and Forecast, By End-User
11.5 Asia Pacific Trade Promotion Management Software Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12 Latin America Trade Promotion Management Software Market Analysis and Forecast (2021-2030)
12.1 Introduction
12.2 Latin America Trade Promotion Management Software Market Share Analysis, By Deployment Type
12.3 Latin America Trade Promotion Management Software Market Size and Forecast, By Application
12.4 Latin America Trade Promotion Management Software Market Size and Forecast, By End-User
12.5 Latin America Trade Promotion Management Software Market Size and Forecast, Country
12.5.1. Brazil
12.5.2. Rest of Latin America
13 Middle East Trade Promotion Management Software Market Analysis and Forecast (2021-2030)
13.1 Introduction
13.2 Middle East Trade Promotion Management Software Market Share Analysis, By Deployment Type
13.3 Middle East Trade Promotion Management Software Market Size and Forecast, By Application
13.4 Middle East Trade Promotion Management Software Market Size and Forecast, By End-User
13.5 Middle East Trade Promotion Management Software Market Size and Forecast, By Country
13.5.1. Saudi Arabia
13.5.2. UAE
13.5.3. Egypt
13.5.4. Kuwait
13.5.5. South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Aera Technology
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2. SAP SE
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3. Cornerstone
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Acumen Commercial Insights
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Oracle
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Blueshift
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 McKinsey & Company
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Anaplan
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Exceedra
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Deloitte
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
