Global Television (TV) Analytics Market Size, Trends and Growth Opportunity, By Television Transmission Type (Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television, and Over-The-Top), By Component (Software and Services), Deployment Model (On-Premises and Cloud), By Application (Competitive Intelligence, Churn Prevention and Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, and Others) By Region and forecast till 2027.
Global Television (TV) Analytics Market
Global Television (TV) Analytics Market was valued at USD 349.79 billion in 2021 and is slated to reach at USD 1187.52 billion by 2027 at a CAGR of 16.7 % from 2022-2027.
TV analytics is a single platform that gathers information from a variety of sources, including devices, network apps, and third-party CDNs, to link viewer and network behavior in real-time and over time. It enables broadcasters to gain a deeper understanding of the network and their audience, boosting return on content, enhancing their TV delivery network, and satisfying consumer demands.
Market Drivers
With regard to technology engagement and consumption patterns, the television industry is undergoing a significant transition. Viewers' interactions with advertising and content are currently a major source of concern. For instance, TV content providers are enhancing real-time decision-making based on customer preferences to satisfy audience demand. So, it is projected that growing digitalization and changing viewer preferences would be key factors in the use of television (TV) analytics solutions, which will likely fuel market expansion. Studios are increasing their TV programmed expenditures to produce high-quality material. Studios are keen to invest in creating high-quality content now that they have access to a variety of revenue-generating channels. As an illustration, Netflix has spent almost £100 million on the TV show The Crown. As a result, the availability of several platforms like Hula, Netflix, mobile applications, and web portals as well as the need for high-quality content are some of the key factors that boost demand for television (TV) analytics and propel the market's expansion.
Market Restraints
There are numerous problems with television (TV) analytics. The main factor limiting the expansion of television (TV) analytics in emerging nations throughout the projection period is a lack of digital infrastructure. Also, the growth of the television (TV) analytics market in the forecast period of 2023–2027 may be hampered by a lack of skilled labor.
Impact of COVID-19
Throughout the Pandemic, the television (TV) analytics market has experienced substantial expansion. Travel restrictions and state of emergency implemented by several governments are responsible for this growth. Also, the closure of theatres, parks, educational institutions, and tourist attractions has created chances for several OTT platforms to boost client involvement. As a result, they are investing more money in developing analytical solutions to increase their market share. Furthermore, in the upcoming years, it is anticipated that significant technology advancements in developing statistical models would gain momentum. In the aftermath of the pandemic, these elements are anticipated to fuel market expansion.
Recent Developments
The 605 Impact Index, a new scientific methodology that assesses the effects of TV advertising campaigns on sales and brand, was introduced by 605 in May 2018. Also, it would assist marketers in creating TV commercial investment plans.
To compare product placements with the conventional advertising system, Nielsen introduced a new product location measurement tool in February 2018. The measure will be made known via subscription video, short form video, linear television, and SVOD.
In order to include its Analytics 360 package into the Sales force cloud platform, Google and Sales force joined in November 2017. In accordance with this collaboration, Sales force would provide customers with a range of advantages and build personalized audiences in Google Analytics 360.
Market Segmentation
Global Television (TV) Analytics Market is segmented into Television Transmission Type, Component, Deployment Model, and Application. By Television Transmission Type such as Cable TV, Satellite TV/Direct-To-Home, Internet Protocol Television, and Over-The-Top. By Component such as Software, Services. By Deployment Model such as On-Premises and Cloud. By Application such as Competitive Intelligence, Churn Prevention and Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, and Others.
Regional Analysis
Global Television (TV) Analytics Market is segmented into five regions Americas, Europe, Asia-Pacific, and the Middle East & Africa. Due to the rising efforts made in creating original content by key market players in this area, North America now dominates the television (TV) analytics industry in terms of revenue and market share. Throughout the projection period of 2023–2027, Asia–Pacific and Europe will continue to foresee the greatest compound annual growth rate because to the significant change towards individual viewership from mass audience and rising consumer interaction in these regions.
Key Players
This report includes a list of numerous Key Players, namely IBM (U.S.), Google, LLC (U.S.), The Nielsen Company (U.S.), LLC. (U.S.), DC Analytics (U.S.), Alphonso Inc. (U.S.), Edgeware AB (Sweden), Samba TV, Inc. (U.S.) , Viaccess (France), and Realytics (France).
Market Taxonomy
By Television Transmission Type
• Cable TV
• Satellite TV/Direct-To-Home
• Internet Protocol Television
• Over-The-Top
By Component
• Software
• Services
By Deployment Model
• On-Premises
• Cloud
By Application
• Competitive Intelligence
• Churn Prevention and Behavior Analysis
• Customer Lifetime Management
• Campaign Management
• Content Development
• Audience Forecasting
• Others
By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa
Key Question Addressed by the Report
• What are the Key Opportunities in Global Television (TV) Analytics Market?
• What will be the growth rate from 2022 to 2027?
• Which segment/region will have highest growth?
• What are the factors that will impact/drive the Market?
• What is the role of key players in the value chain?
Global Television (TV) Analytics Market
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Television (TV) Analytics Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to mearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Television (TV) Analytics Market, By Television Transmission Type
5.1 Y-o-Y Growth Comparison, By Television Transmission Type
5.2 Global Television (TV) Analytics Market Share Analysis, By Television Transmission Type
5.3 Global Television (TV) Analytics Market Size and Forecast, By Television Transmission Type
5.3.1 Cable TV
5.3.2 Satellite TV/Direct-To-Home
5.3.3 Internet Protocol Television
5.3.4 Over-The-Top
6 Global Television (TV) Analytics Market, By Component
6.1 Y-o-Y Growth Comparison, By Component
6.2 Global Television (TV) Analytics Market Share Analysis, By Component
6.3 Global Television (TV) Analytics Market Size and Forecast, By Component
6.3.1 Software
6.3.2 Services
7 Global Television (TV) Analytics Market, By Deployment Model
7.1 Y-o-Y Growth Comparison, By Deployment Model
7.2 Global Television (TV) Analytics Market Share Analysis, By Deployment Model
7.3 Global Television (TV) Analytics Market Size and Forecast, By Deployment Model
7.3.1 On-Premises
7.3.2 Cloud
8 Global Television (TV) Analytics Market, By Application
8.1 Y-O-Y Growth Comparison, By Application
8.2 Global Television (TV) Analytics Market Share Analysis, By Application
8.3 Global Television (TV) Analytics Market Size and Forecast, By Application
8.3.1 Competitive Intelligence
8.3.2 Churn Prevention and Behavior Analysis
8.3.3 Customer Lifetime Management
8.3.4 Campaign Management
8.3.5 Content Development
8.3.6 Audience Forecasting
8.3.7 Others
9 Global Television (TV) Analytics Market, By Region
9.1 Global Television (TV) Analytics Market Share Analysis, By Region
9.2 Global Television (TV) Analytics Market Share Analysis, By Region
9.3 Global Television (TV) Analytics Market Size and Forecast, By Region
10 North America Global Television (TV) Analytics Market Analysis and Forecast (2022-2027)
10.1 Introduction
10.2 North America Global Television (TV) Analytics Market Share Analysis, By Television Transmission Type
10.3 North America Global Television (TV) Analytics Market Size and Forecast, By Component
10.4 North America Global Television (TV) Analytics Market Size and Forecast, By Deployment Model
10.5 North America Global Television (TV) Analytics Market Size and Forecast, By Application
10.6 North America Global Television (TV) Analytics Market Size and Forecast, By Patient Age
10.7 North America Global Television (TV) Analytics Market Size and Forecast, By End User
10.8North America Global Television (TV) Analytics Market Size and Forecast, By Distribution Channel
10.9North America Global Television (TV) Analytics Market Size and Forecast, By End User
10.9 North America Global Television (TV) Analytics Market Size and Forecast, By Country
10.9.1 U.S.
10.9.2 Canada
10.9.3 Mexico
11 Europe Global Television (TV) Analytics Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 Europe Global Television (TV) Analytics Market Share Analysis, By Television Transmission Type
11.3 Europe Global Television (TV) Analytics Market Size and Forecast, By Component
11.4 Europe Global Television (TV) Analytics Market Size and Forecast, By Deployment Model
11.5 Europe Global Television (TV) Analytics Market Size and Forecast, By Application
11.6 Europe Global Television (TV) Analytics Market Size and Forecast, By Patient Age
11.7 Europe Global Television (TV) Analytics Market Size and Forecast, By End User
11.8 Europe Global Television (TV) Analytics Market Size and Forecast, By Distribution Channel
11.9 Europe Global Television (TV) Analytics Market Size and Forecast, By Country
11.9.1 Germany
11.9.2 France
11.9.3 UK
11.9.4. Rest of Europe
12Asia Pacific Global Television (TV) Analytics Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Asia Pacific Global Television (TV) Analytics Market Share Analysis, By Television Transmission Type
12.3 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By Component
12.4 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By Deployment Model
12.5 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By Application
12.6 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By Patient Age
12.7 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By End User
12.8 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By Distribution Channel
12.9 Asia Pacific Global Television (TV) Analytics Market Size and Forecast, By Country
12.9.1 China
12.9.2 Japan
12.9.3 India
12.9.4. Rest of Asia Pacific
13Latin America Global Television (TV) Analytics Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Latin America Global Television (TV) Analytics Market Share Analysis, By Television Transmission Type
13.3 Latin America Global Television (TV) Analytics Market Size and Forecast, By Component
13.4 Latin America Global Television (TV) Analytics Market Size and Forecast, By Deployment Model
13.5 Latin America Global Television (TV) Analytics Market Size and Forecast, By Application
13.6 Latin America Global Television (TV) Analytics Market Size and Forecast, By Patient Age
13.7 Latin America Global Television (TV) Analytics Market Size and Forecast, By End User
13.8 Latin America Global Television (TV) Analytics Market Size and Forecast, By Distribution Channel
14.9 Latin America Global Television (TV) Analytics Market Size and Forecast, By Country
14.9.1. Brazil
14.9.2.Rest of Latin America
15Middle East Global Television (TV) Analytics Market Analysis and Forecast (2022-2027)
15.1 Introduction
15.2 Middle East Global Television (TV) Analytics Market Share Analysis, By Television Transmission Type
15.3 Middle East Global Television (TV) Analytics Market Size and Forecast, By Component
15.4 Middle East Global Television (TV) Analytics Market Size and Forecast, By Deployment Model
15.5 Middle East Global Television (TV) Analytics Market Size and Forecast, By Application
15.6 Middle East Global Television (TV) Analytics Market Size and Forecast, By Patient Age
15.7 Middle East Global Television (TV) Analytics Market Size and Forecast, By End User
15.8 Middle East Global Television (TV) Analytics Market Size and Forecast, By Distribution Channel
15.9 Middle East Global Television (TV) Analytics Market Size and Forecast, By Country
15.9.1. Saudi Arabia
15.9.2. UAE
15.9.3. Egypt
15.9.4. Kuwait
15.9.5. South Africa
16Competitive Analysis
16.1 Competition Dashboard
16.2 Market share Analysis of Top Vendors
16.3 Key Development Strategies
17Company Profiles
17.1 IBM (U.S.)
17.1.1 Overview
17.1.2 Offerings
17.1.3 Key Financials
17.1.4 Business Segment & Geographic Overview
17.1.5 Key Market Developments
17.1.6 Key Strategies
17.2 Google, LLC (U.S.)
17.2.1 Overview
17.2.2 Offerings
17.2.3 Key Financials
17.2.4 Business Segment & Geographic Overview
17.2.5 Key Market Developments
17.2.6 Key Strategies
17.3B. The Nielsen Company (U.S.)
17.3.1 Overview
17.3.2 Offerings
17.3.3 Key Financials
17.3.4 Business Segment & Geographic Overview
17.3.5 Key Market Developments
17.3.6 Key Strategies
17.4 LLC. (U.S.)
17.4.1 Overview
17.4.2 Offerings
17.4.3 Key Financials
17.4.4 Business Segment & Geographic Overview
17.5 Key Market Developments
17.4.6 Key Strategies
17.5 DC Analytics (U.S.)
17.5.1 Overview
17.5.2 Offerings
17.5.3 Key Financials
17.5.4 Business Segment & Geographic Overview
17.5.5 Key Market Developments
17.5.6 Key Strategies
17.6 Alphonso Inc. (U.S.)
17.6.1 Overview
17.6.2 Offerings
17.6.3 Key Financials
17.6.4 Business Segment & Geographic Overview
17.6.5 Key Market Developments
17.6.6 Key Strategies
17.7 Edgeware AB (Sweden)
17.7.1 Overview
17.7.2 Offerings
17.7.3 Key Financials
17.7.4 Business Segment & Geographic Overview
17.7.5 Key Market Developments
17.7.6 Key Strategies
17.8 Samba TV Inc. (U.S.)
17.8.1 Overview
17.8.2 Offerings
17.8.3 Key Financials
17.8.4 Business Segment & Geographic Overview
17.8.5 Key Market Developments
17.8.6 Key Strategies
17.9 Viaccess (France)
17.9.1 Overview
17.9.2 Offerings
17.9.3 Key Financials
17.9.4 Business Segment & Geographic Overview
17.9.5 Key Market Developments
17.9.6 Key Strategies
17.10 Realytics (France)
17.10.1 Overview
17.10.2 Offerings
17.10.3 Key Financials
17.10.4 Business Segment & Geographic Overview
17.10.5 Key Market Developments
17.10.6 Key Strategies
