Global Social Media Management Market, By Component (Solutions, Services), By Deployment (On-Premises, Cloud), By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), By Industry (BFSI, Retail and E-Commerce, Healthcare and Life Sciences, IT and Telecom, Media and Entertainment, Manufacturing, Others), By Size (Large Enterprises, SMEs), By Region - Size, Share, Outlook, and Opportunity Analysis, 2022 – 2027.
Global Social Media Management Market
The Global Social Media Management Market was valued at USD 16.2 bn in 2021, estimated to reach USD 70.6 bn in 2027, with a CAGR of 26.17%.
Social media management solutions assist in the analysis of unstructured social data. By successfully assessing the competition and customer behavior from social media platforms, businesses may use social media management systems to increase their market presence and achieve a competitive edge. Applications for social media management tools include engagement, CRM, publishing, advertising, monitoring, and real-time analytics.
Market Drivers
The need for companies to stay ahead of their competition, the increasing use of the internet, the widespread application of analytics, and the increase in social media users are significant factors driving the growth of the Social Media Management Markets.
To survive global competition, companies are looking for advanced technological solutions to maintain a competitive edge. Businesses are seeking to combine customer data with business, competitive, and demographic information to learn the subtleties of outperforming their rivals. Understanding customers and their behavior patterns is key to unlocking insights that can lead to successful business ideas.
For this reason, the use of advanced analytics is becoming more widespread. Moreover, the increasing use of the internet and social media sites are enabling companies to track customer behavior patterns. This is where social media management enters the picture. Huge volumes of client feedback regarding their brands and activities carried out by consumers on social networking sites can be retrieved by businesses, which can then use that information to plan their marketing and sales initiatives.
Market Restraints
Privacy concerns among users and the increasing cases of data breach activities are the main challenges to the growth of the social media management market. Many users are now rethinking their social network activities and the security of their personal information because of data breaches that have disturbed them. Social media users are concerned about businesses and advertisers viewing and using their posts on social media.
Market Segmentation
The Global Social Media Management Market is segmented into components of solutions and services, along with deployment modes of on-premises and cloud, and application types of Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence. Further, the market is segmented into industry verticals of BFSI, Retail and E-Commerce, Healthcare and Life Sciences, IT and Telecom, Media and Entertainment, Manufacturing, and Others, as well as company size of large enterprises and SMEs.
Regional Analysis
North America is predicted to account for the greatest revenue share because of the region's early adoption of cutting-edge technological solutions and the population's growing use of various social media platforms. In addition, several businesses have been using social media management analytics to generate insights and increase awareness of consumer behavior that informs their business and strategic decision-making process, which also takes the expansion of the region into account.
Furthermore, a high CAGR is anticipated in the Asia Pacific. Due to the region's widespread adoption of digital solutions in the sales and competitive intelligence market, as well as the increased use of sophisticated online media strategies as a result of the region's rapid smart phone adoption, the demand for social media management is anticipated to increase throughout the forecast period.
In May 2022, Hootsuite, a leading social media management company, announced its collaboration with the Content Marketing specialty within TikTok's Marketing Partner Program to enable marketers to promote their content on TikTok.
Key Players
Adobe Inc., IBM, Salesforce.com, Inc., Oracle Corporation, Cognizant, Hootsuite, Sprout Social, Google Inc.
Market Taxonomy
By Component
• Solution
• Service
By Deployment
• On-Premises
• Cloud
By Application
• Sales and Marketing Management
• Customer Experience Management
• Competitive Intelligence
By Industry
• BFSI
• Retail and E-Commerce
• Healthcare and Life Sciences
• IT and Telecom
• Media and Entertainment
• Manufacturing
• Others
By Size
• Large Enterprises
• SMEs
By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa
Global Social Media Management Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market Definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Social Media Management Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Social Media Management Market, By Component
5.1 Y-o-Y Growth Comparison, By Component
5.2 Global Social Media Management Market Share Analysis, By Component
5.3 Global Social Media Management Market Size and Forecast, By Component
5.3.1 Solutions
5.3.2 Services
6 Global Social Media Management Market, By Deployment
6.1 Y-o-Y Growth Comparison, By Component
6.2 Global Social Media Management Market Share Analysis, By Deployment
6.3 Global Social Media Management Market Size and Forecast, By Deployment
6.3.1 On-Premises
6.3.2 Cloud
7 Global Social Media Management Market, By Application
7.1 Y-o-Y Growth Comparison, By Application
7.2 Global Social Media Management Market Share Analysis, By Application
7.3 Global Social Media Management Market Size and Forecast, By Application
7.3.1 Sales and Marketing Management
7.3.2 Customer Experience Management
7.3.3 Competitive Intelligence
8 Global Social Media Management Market, By Industry
8.1 Y-o-Y Growth Comparison, By Industry
8.2 Global Social Media Management Market Share Analysis, By Industry
8.3 Global Social Media Management Market Size and Forecast, By Industry
8.3.1 BFSI
8.3.2 Retail and E-Commerce
8.3.3 Healthcare and Life Sciences
8.3.4 IT and Telecom
8.3.5 Media and Entertainment
8.3.6 Manufacturing
8.3.7 Others
9 Global Social Media Management Market, By Size
9.1 Y-o-Y Growth Comparison, By Size
9.2 Global Social Media Management Market Share Analysis, By Size
9.3 Global Social Media Management Market Size and Forecast, By Size
9.3.1 Large Enterprises
9.3.2 SMEs
10 Global Social Media Management Market, By Region
10.1 Global Social Media Management Market Share Analysis, By Region
10.2 Global Social Media Management Market Size and Forecast, By Region
11 North America Social Media Management Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 North America Social Media Management Market Share Analysis, By Component
11.3 North America Social Media Management Market Size and Forecast, By Deployment
11.4 North America Social Media Management Market Size and Forecast, By Application
11.5 North America Social Media Management Market Size and Forecast, By Industry
11.6 North America Social Media Management Market Size and Forecast, By Size
11.7 North America Social Media Management Market Size and Forecast, By Country
11.7.1 U.S.
11.7.2 Canada
11.7.3 Mexico
12 Europe Social Media Management Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Europe Social Media Management Market Share Analysis, By Component
12.3 Europe Social Media Management Market Size and Forecast, By Deployment
12.4 Europe Social Media Management Market Size and Forecast, By Application
12.5 Europe Social Media Management Market Size and Forecast, By Industry
12.6 Europe Social Media Management Market Size and Forecast, By Size
12.7 Europe Social Media Management Market Size and Forecast, By Country
12.7.1 Germany
12.7.2 France
12.7.3 UK
12.7.4 Rest of Europe
13 Asia Pacific Social Media Management Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Asia Pacific Social Media Management Market Share Analysis, By Component
13.3 Asia Pacific Social Media Management Market Size and Forecast, By Deployment
13.4 Asia Pacific Social Media Management Market Size and Forecast, By Application
13.5 Asia Pacific Social Media Management Market Size and Forecast, By Industry
13.6 Asia Pacific Social Media Management Market Size and Forecast, By Size
13.7 Asia Pacific Social Media Management Market Size and Forecast, By Country
13.7.1 China
13.7.2 Japan
13.7.3 India
13.7.4 Rest of Asia
14 Latin America Social Media Management Market Analysis and Forecast (2022-2027)
14.1 Introduction
14.2 Latin America Social Media Management Market Share Analysis, By Component
14.3 Latin America Social Media Management Market Size and Forecast, By Deployment
14.4 Latin America Social Media Management Market Size and Forecast, By Application
14.5 Latin America Social Media Management Market Size and Forecast, By Industry
14.6 Latin America Social Media Management Market Size and Forecast, By Size
14.7 Latin America Social Media Management Market Size and Forecast, By Country
14.7.1 Brazil
14.7.2 Rest of Latin America
15 Middle East Social Media Management Market Analysis and Forecast (2022-2027)
15.1 Introduction
15.2 Middle East Social Media Management Market Share Analysis, By Component
15.3 Middle East Social Media Management Market Size and Forecast, By Deployment
15.4 Middle East Social Media Management Market Size and Forecast, By Application
15.5 Middle East Social Media Management Market Size and Forecast, By Industry
15.6 Middle East Social Media Management Market Size and Forecast, By Size
15.7 Middle East Social Media Management Market Size and Forecast, By Country
15.7.1 Saudi Arabia
15.7.2 UAE
15.7.3 Egypt
15.7.4 Kuwait
15.7.5 South Africa
16 Competitive Analysis
16.1 Competition Dashboard
16.2 Market share Analysis of Top Vendors
16.3 Key Development Strategies
17 Company Profiles
17.1 Adobe Inc.
17.1.1 Overview
17.1.2 Offerings
17.1.3 Key Financials
17.1.4 Business Segment & Geographic Overview
17.1.5 Key Market Developments
17.1.6 Key Strategies
17.2 IBM
17.2.1 Overview
17.2.2 Offerings
17.2.3 Key Financials
17.2.4 Business Segment & Geographic Overview
17.2.5 Key Market Developments
17.2.6 Key Strategies
17.3 Salesforce.com Inc.
17.3.1 Overview
17.3.2 Offerings
17.3.3 Key Financials
17.3.4 Business Segment & Geographic Overview
17.3.5 Key Market Developments
17.3.6 Key Strategies
17.4 Oracle Corporation
17.4.1 Overview
17.4.2 Offerings
17.4.3 Key Financials
17.4.4 Business Segment & Geographic Overview
17.4.5 Key Market Developments
17.4.6 Key Strategies
17.5 Cognizant
17.5.1 Overview
17.5.2 Offerings
17.5.3 Key Financials
17.5.4 Business Segment & Geographic Overview
17.5.5 Key Market Developments
17.5.6 Key Strategies
17.6 Hootsuite
17.6.1 Overview
17.6.2 Offerings
17.6.3 Key Financials
17.6.4 Business Segment & Geographic Overview
17.6.5 Key Market Developments
17.6.6 Key Strategies
17.7 Sprout Social
17.7.1 Overview
17.7.2 Offerings
17.7.3 Key Financials
17.7.4 Business Segment & Geographic Overview
17.7.5 Key Market Developments
17.7.6 Key Strategies
17.8 Google Inc
17.8.1 Overview
17.8.2 Offerings
17.8.3 Key Financials
17.8.4 Business Segment & Geographic Overview
17.8.5 Key Market Developments
17.8.6 Key Strategies
