Smart TV is defined as a digital television with integrated internet and interactive features. It is a mixture of computer & social TV which allows users to use all the features of computers or smartphones on TV. This is also called as connected TV. These are responsible for transforming the television industry by providing a broad spectrum of innovative features via internet-connected services that were not available with traditional CRT televisions. Smart TVs have Wi-Fi capability or an Ethernet port which allows users to stay connected to the internet.
The shifting consumer preferences towards online content as a result of increasing penetration of high speed internet across the globe are expected to propel the growth of global smart TV market throughout the forecast period. Various providers are teaming up with streaming device with streaming device manufacturers. For Example, Sharp Corporation had incorporated Roku in its smart TV sets so that customers can personalize the screens of their TV sets & access the Roku channel store.
The smart TV manufacturers are competing for the latest innovations in the user interface; content aggregation & application development, such as smart TVs come with an operating system which can run apps and widgets that can stream videos & music. Various regional players are focusing on expanding their presence across the globe to gain market share. The Smart TV industry is witnessing intense rivalry among premium segment as players have exhibited keenness towards introducing & promoting Ultra High Definition (UHD) screens. This is expected to boost the target market growth over the forecast period.
Market Restraints
Lack of high speed internet in merging economies is expected to hamper the global smart TV market growth during this forecast period.
Market Segmentation
The Global Smart TV Market is segmented into resolution such as 4K UHD TV, HDTV, Full HD TV, and 8K TV, by screen size such as Below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, Above 65 inches. Further, market is segmented into panel type such as LCD, LED, OLED, and QLED.
Also, the Global Smart TV Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Regional Analysis
The APAC dominated the smart TV market with a revenue share of over 35% in the year 2017. The increase in regional demand for 4K televisions as customers is choosing UHD TVs owing to their sleek design & better image quality. The growing demand for these sets has created opportunities for the content providers to deliver content in better resolution & recording facilities which can support Smart TV market.
China dominated the market, supported by the emergence of new entrants like Hisense Co., Ltd. & TCL Corporation, who made the competition fierce for the major key players. A few Chinese brands such as TCL Corporation have also entered in the North America region, thereby ensuring a global coverage for these brands.
Market Key Players
Several key operating players are listed in this report such as Sony Corporation, Samsung Electronics Co. Ltd, LG Electronics Inc., Panasonic Corporation, IZIO Inc, Apple Inc, Hisense Group Co. Ltd, Sharp Corporation, Koninklijke Philips NV, TCL Corporation, Insignia Systems Inc., etc.
Market Taxonomy
By Resolution
By Screen Size
By Panel Type
By Region
Key Questions Addressed by the Report
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Smart TV Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Smart TV Market, By Resolution
5.1 Y-o-Y Growth Comparison, By Resolution
5.2 Global Smart TV Market Share Analysis, By Resolution
5.3 Global Smart TV Market Size and Forecast, By Resolution
5.3.1 4K UHD TV
5.3.2 HDTV
5.3.3 Full HD TV
5.3.4. 8K TV
6 Global Smart TV Market, By Screen Size
6.1 Y-o-Y Growth Comparison, By Screen Size
6.2 Global Smart TV Market Share Analysis, By Screen Size
6.3 Global Smart TV Market Size and Forecast, By Screen Size
6.3.1 Below 32 inches
6.3.2 32 to 45 inches
6.3.3 46 to 55 inches
6.3.4 56 to 65 inches
6.3.5 Above 65 inches
7 Global Smart TV Market, By Panel Type
7.1 Y-o-Y Growth Comparison, By Panel Type
7.2 Global Smart TV Market Share Analysis, By Panel Type
7.3 Global Smart TV Market Size and Forecast, By Panel Type
7.3. 1 LCD
7.3.2 LED
7.3.3 OLED
7.3.4 QLED
8Global Smart TV Market, By Region
8.1 Global Smart TV Market Share Analysis, By Region
8.2 Global Smart TV Market Share Analysis, By Region
8.3 Global Smart TV Market Size and Forecast, By Region
9 North America Smart TV Market Analysis and Forecast (2020-2030)
9.1 Introduction
9.2 North America Smart TV Market Share Analysis, By Resolution
9.3 North America Smart TV Market Size and Forecast, By Screen Size
9.4 North America Smart TV Market Size and Forecast, By Panel Type
9.5 North America Smart TV Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10EuropeSmart TV Market Analysis and Forecast (2020-2030)
10.1 Introduction
10.2 Europe Smart TV Market Share Analysis, By Resolution
10.3 Europe Smart TV Market Size and Forecast, By Screen Size
10.4 Europe Smart TV Market Size and Forecast, By Panel Type
10.5 Europe Smart TV Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.54. Rest of Europe
11Asia Pacific Smart TV Market Analysis and Forecast (2020-2030)
11.1 Introduction
11.2 Asia Pacific Smart TV Market Share Analysis, By Resolution
11.3 Asia Pacific Smart TV Market Size and Forecast, By Screen Size
11.4 Asia Pacific Smart TV Market Size and Forecast, By Panel Type
11.5 Asia Pacific Smart TV Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12Latin America Smart TV Market Analysis and Forecast (2020-2030)
12.1 Introduction
12.2 Latin America Smart TV Market Share Analysis, By Resolution
12.3 Latin America Smart TV Market Size and Forecast, By Screen Size
12.4 Latin America Smart TV Market Size and Forecast, By Panel Type
12.5 Latin America Smart TV Market Size and Forecast, Country
13Middle East Smart TV Market Analysis and Forecast (2020-2030)
13.1 Introduction
13.2 Middle East Smart TV Market Share Analysis, By Resolution
13.3 Middle East Smart TV Market Size and Forecast, By Screen Size
13.4 Middle East Smart TV Market Size and Forecast, By Panel Type
13.5 Middle East Smart TV Market Size and Forecast, By Country
14Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15Company Profiles
15.1 Sony Corporation
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2. Samsung Electronics Co. Ltd
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3. LG Electronics Inc
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Panasonic Corporation
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 IZIO Inc
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Apple Inc
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Hisense Group Co. Ltd
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Sharp Corporation
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Koninklijke Philips NV
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 TCL Corporation
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
15.11 Insignia Systems Inc
15.11.1 Overview
15.11.2 Offerings
15.11.3 Key Financials
15.11.4 Business Segment & Geographic Overview
15.11.5 Key Market Developments
15.11.6 Key Strategies
