Global Push to Talk Market
The push-to-talk (PTT) is a two-way communication service that is a telecommunication method working like a “walkie-talkie”. PTT is half-duplex which means that communication can only be transmitted in one direction at a time when equated to cell phone calls which are full-duplex and equally parties can hear each other. The PTT method is mainly used in air traffic telecom systems, cellular technologies, and police radios. Additionally, it can be used in use cases of public safety, manufacturing, transportation, and others.
Market Drivers
There is an increasing demand for digitalized products owing to their advantages over analog products. By leveraging new digital mission-critical LMR systems, industries can support voice and data services, including M2M applications, on a vastly reliable network that provides coverage across the entire service territory.
LMR is the very first technology established explicitly for PTT communication over a private network in a specific location and is broadly used today. The wide use of LMR systems coupled with their transition to digital LMR and support for both voice and data services are driving enterprises to leverage broadband PTT for LMR augmentation cost-effectively.
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Market Restraints
Higher frequencies are a key advantage in developing the 5G network. To develop a 5G infrastructure, accessing these high-frequency spectrums is crucial. As it is already assigned for different applications, there is conflict in accessing these frequency bands. However, there is no clarity on the fixed timeframe as to when wireless operators would be given access to these spectrums to implement 5G infrastructure. As of now, different regulations are being set by different government agencies worldwide.
As per a report available by Economic Times in December 2021, 5G spectrum auctions in India will be overdue again. Because of this delay, the 5G services rollout might get pushed to 2023. This variances in spectrum allocation and the delay for agreement on spectrum use are the major factors hampering the clarity of the exact security requirement, thereby increasing the network's vulnerability.
Market Segmentation
Push-to-talk market is segmented into major 5 categories. Based on Component, the market is segmented into Hardware, Solutions and Services. Based on Network Type, the market is segmented into Land Mobile Radio (LMR) and Cellular. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into Public Safety, Government and defence, Commercial, Travel & Hospitality, Construction, Manufacturing and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.
Regional Analysis
North America holds the largest share of the global Push to Talk Market due to the existence of advanced communication technologies and the availability of 4G LTE networks. Also, the world’s leading telecom service providers and PoC vendors, such as AT&T, Verizon Wireless, Sprint, and Motorola Solutions are existing in the region.
However, the Asia Pacific region is anticipated to grow fast driven by the advancement in IT infrastructure and the rising investment in public safety institutions by the countries like China and India.
Market Key Players
Some of the key players operating in Global Push to Talk Market are Ericsson AB, AT&T, Inc., Motorola Solutions, Inc., Qualcomm, Inc., Zebra Technologies Corporation, Verizon Communications, Inc., Sprint Corporation (SoftBank Group), Azetti Networks AG, Kyocera Corporation, Zello, Inc., BCE, Inc.s
Industry development
February-2021 Bharti Airtel partnered with Qualcomm Technologies to roll out 5G services in India. The new partnership will see Airtel use Qualcomm's Radio Access Network (RAN) platform. Airtel will utilize the Qualcomm 5G RAN Platforms to roll out virtualized and Open RAN-based 5G networks.
May-2019 Qualcomm came into partnership with Google. In this partnership, it would create a reference design and development kit to build Assistant-enabled Bluetooth headphones. This design would be engineered for offering an opportunity to developers to experience the functionality supporting simple push-to-talk for the Google service via the Google app running on the phone, which connects to the Google cloud service.
Aug-2017 Motorola completed the acquisition of Kodiak Networks, a provider of broadband push-to-talk (PTT) for commercial customers. The acquisition added carrier-integrated PTT-over-cellular solution to the former company's existing WAVE PTT portfolio.
Global Push to Talk Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Push to Talk Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Push to Talk Market, By Component
5.1 Y-o-Y Growth Comparison, By Component
5.2 Push to Talk Market Share Analysis, By Component
5.3 Push to Talk Market Size and Forecast, By Component
5.3.1 Hardware
5.3.2 Solutions
5.3.3 Services
6 Push to Talk Market, By Vertical
6.1 Y-o-Y Growth Comparison, By Vertical
6.2 Push to Talk Market Share Analysis, By Vertical
6.3 Push to Talk Market Size and Forecast, By Vertical
6.3.1 Public safety
6.3.2 Government and defence
6.3.3 Commercial
6.3.4 Travel & Hospitality
6.3.5 Construction
6.3.6 Manufacturing
6.3.7 Others
7 Push to Talk Market, By Organization Size
7.1 Y-o-Y Growth Comparison, By Organization Size
7.2 Push to Talk Market Share Analysis, By Organization Size
7.3 Push to Talk Market Size and Forecast, By Organization Size
7.3.1 Large enterprises
7.3.2 SMEs
8 Push to Talk Market, By Network Type
8.1 Y-o-Y Growth Comparison, By Network Type
8.2 Push to Talk Market Share Analysis, By Network Type
8.3 Push to Talk Market Size and Forecast, By Network Type
8.3.1 LMR
8.3.2 Cellular
9 Push to Talk Market, By Region
9.1 Push to Talk Market Share Analysis, By Region
9.2 Push to Talk Market Share Analysis, By Region
9.3 Push to Talk Market Size and Forecast, By Region
10 North America Push to Talk Market Analysis and Forecast (2021-2027)
10.1 Introduction
10.2 North America Push to Talk Market Share Analysis, By Component
10.3 North America Push to Talk Market Size and Forecast, By Vertical
10.4 North America Push to Talk Market Size and Forecast, By Organization Size
10.4 North America Push to Talk Market Size and Forecast, By Network Type
10.5 North America Push to Talk Market Size and Forecast, By Country
10.5.1 U.S.
10.5.2 Canada
10.5.3 Mexico
11 Europe Push to Talk Market Analysis and Forecast (2021-2027)
11.1 Introduction
11.2 Europe Push to Talk Market Share Analysis, By Component
11.3 Europe Push to Talk Market Size and Forecast, By Vertical
11.4 Europe Push to Talk Market Size and Forecast, By Organization Size
11.4 Europe Push to Talk Market Size and Forecast, By Network Type
11.5 Europe Push to Talk Market Size and Forecast, By Country
11.5.1 Germany
11.5.2 France
11.5.3 UK
11.54. Rest of Europe
12 Asia Pacific Push to Talk Market Analysis and Forecast (2021-2027)
12.1 Introduction
12.2 Asia Pacific Push to Talk Market Share Analysis, By Component
12.3 Asia Pacific Push to Talk Market Size and Forecast, By Vertical
12.4 Asia Pacific Push to Talk Market Size and Forecast, By Organization Size
12.4 Asia Pacific Push to Talk Market Size and Forecast, By Network Type
12.5 Asia Pacific Push to Talk Market Size and Forecast, By Country
12.5.1 China
12.5.2 Japan
12.5.3 India
12.5.4. Rest of Asia Pacific
13 Latin America Push to Talk Market Analysis and Forecast (2021-2027)
13.1 Introduction
13.2 Latin America Push to Talk Market Share Analysis, By Component
13.3 Latin America Push to Talk Market Size and Forecast, By Vertical
13.4 Latin America Push to Talk Market Size and Forecast, By Organization Size
13.4 Latin America Push to Talk Market Size and Forecast, By Network Type
13.5 Latin America Push to Talk Market Size and Forecast, Country
13.5.1. Brazil
13.5.2. Rest of Latin America
14 Middle East Push to Talk Market Analysis and Forecast (2021-2027)
14.1 Introduction
14.2 Middle East Push to Talk Market Share Analysis, By Component
14.3 Middle East Push to Talk Market Size and Forecast, By Vertical
14.4 Middle East Push to Talk Market Size and Forecast, By Organization Size
14.4 Middle East Push to Talk Market Size and Forecast, By Network Type
14.5 Middle East Push to Talk Market Size and Forecast, By Country
14.5.1. Saudi Arabia
14.5.2. UAE
14.5.3. Egypt
14.5.4. Kuwait
14.5.5. South Africa
15 Competitive Analysis
15.1 Competition Dashboard
15.2 Market share Analysis of Top Vendors
15.3 Key Development Strategies
16 Company Profiles
16.1 AT&T, Inc.
16.1.1 Overview
16.1.2 Offerings
16.1.3 Key Financials
16.1.4 Business Segment & Geographic Overview
16.1.5 Key Market Developments
16.1.6 Key Strategies
16.2 Ericsson AB
16.2.1 Overview
16.2.2 Offerings
16.2.3 Key Financials
16.2.4 Business Segment & Geographic Overview
16.2.5 Key Market Developments
16.2.6 Key Strategies
16.3 Motorola Solutions, Inc.
16.3.1 Overview
16.3.2 Offerings
16.3.3 Key Financials
16.3.4 Business Segment & Geographic Overview
16.3.5 Key Market Developments
16.3.6 Key Strategies
16.4 Qualcomm, Inc.
16.4.1 Overview
16.4.2 Offerings
16.4.3 Key Financials
16.4.4 Business Segment & Geographic Overview
16.4.5 Key Market Developments
16.4.6 Key Strategies
16.5 Zebra Technologies Corporation
16.5.1 Overview
16.5.2 Offerings
16.5.3 Key Financials
16.5.4 Business Segment & Geographic Overview
16.5.5 Key Market Developments
16.5.6 Key Strategies
16.6 Verizon Communications, Inc.
16.6.1 Overview
16.6.2 Offerings
16.6.3 Key Financials
16.6.4 Business Segment & Geographic Overview
16.6.5 Key Market Developments
16.6.6 Key Strategies
16.7 Sprint Corporation (SoftBank Group)
16.7.1 Overview
16.7.2 Offerings
16.7.3 Key Financials
16.7.4 Business Segment & Geographic Overview
16.7.5 Key Market Developments
16.7.6 Key Strategies
16.8 Azetti Networks AG
16.8.1 Overview
16.8.2 Offerings
16.8.3 Key Financials
16.8.4 Business Segment & Geographic Overview
16.8.5 Key Market Developments
16.8.6 Key Strategies
16.9 Kyocera Corporationx
16.9.1 Overview
16.9.2 Offerings
16.9.3 Key Financials
16.9.4 Business Segment & Geographic Overview
16.9.5 Key Market Developments
16.9.6 Key Strategies
16.10 Zello, Inc.
16.10.1 Overview
16.10.2 Offerings
16.10.3 Key Financials
16.10.4 Business Segment & Geographic Overview
16.10.5 Key Market Developments
16.10.6 Key Strategies
16.11 BCE, Inc.
16.11.1 Overview
16.11.2 Offerings
16.11.3 Key Financials
16.11.4 Business Segment & Geographic Overview
16.11.5 Key Market Developments
16.11.6 Key Strategies