The programmatic display advertising is defined as set of advanced technology which allows advertisers to place online display advertisements for potential customer during internet browsing. In this advertising type potential customers are targeted on the basis of age group, interest, and job roles. Also, programmatic display advertising gaining popularity as cost saving solution for companies.
Increase in social media platforms is a key driving factor which is expected to boost the global programmatic display advertising market growth. Social media marketers are running effective campaigns to attract specific audience and which is positively influence the market growth. Also, rise in demand for advertisement and growing adoption of smart devices among people is expected to propel the global programmatic display advertising market growth. Furthermore, rise in demand for advanced digital marketing tools by advertisers and marketers to ensure digital advertisement of products will fuel the market growth during this forecast period. Moreover, Organizations are giving preference to social media advertising on user’s demographic factors to enhance the conversion ratio of potential customers, which is expected to propel the programmatic display advertising market in near future.
However, low click-through return which means low engagement rate is the major challenging factor which is expected to hinder the global programmatic display advertising market growth. Also, ;lack of skilled professionals in advertising and marketing agencies to adopt new technology tools to design advertisements on digital platforms will affect the market growth during this analysis period.
Global Programmatic Display Advertising Market is segmented into Advertising Format such as Online Display, Online Video, Mobile Display, and Mobile Video. Further, market is segmented into sales channel such as Real Time Bidding, Private Marketplaces, and Automated Guaranteed.
Also, Global Programmatic Display Advertising Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Various key players are discussed in this report such as Adobe, Alibaba, Amazon, Media Math Inc., Rocket Fuel Inc, Verizon Communications, Google, Facebook, AppNexus Inc.,and AOL Inc..
By Advertising Format Online Display Online Video Mobile Display Mobile Video
By Sales Channel Real Time Bidding Private Marketplaces Automated Guaranteed
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Programmatic Display Advertising Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Programmatic Display Advertising Market, By Advertising Format
5.1 Y-o-Y Growth Comparison, By Advertising Format
5.2 Global Programmatic Display Advertising Market Share Analysis, By Advertising Format
5.3 Global Programmatic Display Advertising Market Size and Forecast, By Advertising Format
5.3.1 Online Display
5.3.2 Online Video
5.3.3 Mobile Display
5.3.4 Mobile Video
6 Global Programmatic Display Advertising Market, By Sales Channel
6.1 Y-o-Y Growth Comparison, By Sales Channel
6.2 Global Programmatic Display Advertising Market Share Analysis, By Sales Channel
6.3 Global Programmatic Display Advertising Market Size and Forecast, By Sales Channel
6.3.1 Real Time Bidding
6.3.2 Private Marketplaces
6.3.3 Automated Guaranteed
7Global Programmatic Display Advertising Market, By Region
7.1 Global Programmatic Display Advertising Market Share Analysis, By Region
7.2 Global Programmatic Display Advertising Market Share Analysis, By Region
7.3 Global Programmatic Display Advertising Market Size and Forecast, By Region
8North America Programmatic Display Advertising Market Analysis and Forecast (2020 – 2030)
8.1 Introduction
8.2 North America Programmatic Display Advertising Market Share Analysis, By Advertising Format
8.3 North America Programmatic Display Advertising Market Size and Forecast, By Sales Channel
8.4 North America Programmatic Display Advertising Market Size and Forecast, By Country
8.4.1 U.S
8.4.2 Canada
8.4.3 Mexico
9Europe Programmatic Display Advertising Market Analysis and Forecast (2020 – 2030)
9.1 Introduction
9.2 Europe Programmatic Display Advertising Market Share Analysis, By Advertising Format
9.3 Europe Programmatic Display Advertising Market Size and Forecast, By Sales Channel
9.4 Europe Programmatic Display Advertising Market Size and Forecast, By Country
9.4.1 Germany
9.4.2 France
9.4.3 UK
9.4.4. Rest of Europe
10Asia Pacific Programmatic Display Advertising Market Analysis and Forecast (2020 – 2030)
10.1 Introduction
10.2 Asia Pacific Programmatic Display Advertising Market Share Analysis, By Advertising Format
10.3 Asia Pacific Programmatic Display Advertising Market Size and Forecast, By Sales Channel
10.4 Asia Pacific Programmatic Display Advertising Market Size and Forecast, By Country
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4. Rest of Asia Pacific
11Latin America Programmatic Display Advertising Market Analysis and Forecast (2020 – 2030)
11.1 Introduction
11.2 Latin America Programmatic Display Advertising Market Share Analysis, By Advertising Format
11.3 Latin America Programmatic Display Advertising Market Size and Forecast, By Sales Channel
11.4 Latin America Programmatic Display Advertising Market Size and Forecast, By Country
12Middle East Programmatic Display Advertising Market Analysis and Forecast (2020 – 2030)
12.1 Introduction
12.2 Middle East Programmatic Display Advertising Market Share Analysis, By Advertising Format
12.3 Middle East Programmatic Display Advertising Market Size and Forecast, By Sales Channel
12.4 Middle East Programmatic Display Advertising Market Size and Forecast, By Country
13Competitive Analysis
13.1 Competition Dashboard
13.2 Market share Analysis of Top Vendors
13.3 Key Development Strategies
14Company Profiles
14.1 Adobe
14.1.1 Overview
14.1.2 Offerings
14.1.3 Key Financials
14.1.4 Business Segment & Geographic Overview
14.1.5 Key Market Developments
14.1.6 Key Strategies
14.2 Alibaba
14.2.1 Overview
14.2.2 Offerings
14.2.3 Key Financials
14.2.4 Business Segment & Geographic Overview
14.2.5 Key Market Developments
14.2.6 Key Strategies
14.3 Amazon
14.3.1 Overview
14.3.2 Offerings
14.3.3 Key Financials
14.3.4 Business Segment & Geographic Overview
14.3.5 Key Market Developments
14.3.6 Key Strategies
14.4 Media Math Inc
14.4.1 Overview
14.4.2 Offerings
14.4.3 Key Financials
14.4.4 Business Segment & Geographic Overview
14.4.5 Key Market Developments
14.4.6 Key Strategies
14.5 Rocket Fuel Inc
14.5.1 Overview
14.5.2 Offerings
14.5.3 Key Financials
14.5.4 Business Segment & Geographic Overview
14.5.5 Key Market Developments
14.5.6 Key Strategies
14.6 Verizon Communications
14.6.1 Overview
14.6.2 Offerings
14.6.3 Key Financials
14.6.4 Business Segment & Geographic Overview
14.6.5 Key Market Developments
14.6.6 Key Strategies
14.7 Google
14.7.1 Overview
14.7.2 Offerings
14.7.3 Key Financials
14.7.4 Business Segment & Geographic Overview
14.7.5 Key Market Developments
14.7.6 Key Strategies
14.8 Facebook
14.8.1 Overview
14.8.2 Offerings
14.8.3 Key Financials
14.8.4 Business Segment & Geographic Overview
14.8.5 Key Market Developments
14.8.6 Key Strategies
14.9 AppNexus Inc
14.9.1 Overview
14.9.2 Offerings
14.9.3 Key Financials
14.9.4 Business Segment & Geographic Overview
14.9.5 Key Market Developments
14.9.6 Key Strategies
14.10 AOL Inc
14.10.1 Overview
14.10.2 Offerings
14.10.3 Key Financials
14.10.4 Business Segment & Geographic Overview
14.10.5 Key Market Developments
14.10.6 Key Strategies
