Global OTT Services Market was valued at USD 29.23 billion in 2019 which is expected to reach at USD 87.70 billion by 2030 at a CAGR 13.8%.
OTT services are commonly called as Over the Top services which offers film and television content through high speed internet connection instead of satellite or cable provider. OTT services helps in easy access to high fidelity network and serves buffer free experience to the customer. These are paid services, in which user have to pay particular amount to start this services. Netflix, and Amazon Prime are the examples of OTT services.
Increase in penetration of smartphones and tablets is expected to increase in demand for OTT services, during this forecast period. Furthermore, availability of broadband infrastructure, and growing personalization of technology will have the positive impact on global OTT services market growth. Moreover, new launches of OTT services expected to propel the global OTT services market growth. For instance, in June 2019, In10 Media had launched global OTT services for documentaries, which named as DocuBay.It is subscription based OTT service. DocuBay provides documentary films to across genres. Also, in January 2020, ViaCom18 hand launched its new subscription based service which called as Voot Select. Voot select serves best digital content for customers.
However, lack of awareness regarding the benefit of OTT is the restraining factor which is expected to hamper the global OTT Services market growth.
Global OTT Services Market is segmented into device type such as Smart Tvs, Smartphones, Laptop Desktops & Tablet, Gaming Consoles, Set-top Box, and Others, by content type such as Communication, Games, Audio, Video, and Others. Further, Global OTT Services Market is segmented into revenue type such as Hybrid, Advertisement, Subscription, and Others, by user type such as Personal, and Commercial, and by end user such as BFSI, Government, E-Commerce, IT & Telecommunication, Health & Fitness, Education & Training, Media & Entertainment, and Others.
Also, Global OTT Services Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Various key players are discussed in this report such as Tencent Holdings Ltd. , Microsoft Corporation, Rakuten Inc., Telestra, Facebook, Apple Inc., Google LLC, Hulu, LLC, Netflix, and Amazon Web Services (AWS).
1.1. Market Taxonomy
3.1. Forecast Factor
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Challenges
3.2.3. Trends
5.1. Y-o-Y Growth Comparison, By Device Type
5.2. Global OTT Services Market Share Analysis, By Device Type
5.3. Global OTT Services Market Size and Forecast, By Device Type
5.3.1 Smart Tvs
5.3.2 Smartphones
5.3.3 Laptop Desktops & Tablet
5.3.4 Gaming Consoles
5.3.5 Set Top Box
5.3.6 Others
6.1. Y-o-Y Growth Comparison, By Content Type
6.2. Global OTT Services Market Share Analysis, By Content Type
6.3. Global OTT Services Market Size and Forecast, By Content Type
6.3.1Communication
6.3.2 Games
6.3.3 Audio
6.3.4 Video
6.3.5 Others
7.1. Y-o-Y Growth Comparison, By Revenue Type
7.2. Global OTT Services Market Share Analysis, By Revenue Type
7.3. Global OTT Services Market Size and Forecast, By Revenue Type
7.3.1 Hybrid
7.3.2 Advertisement
7.3.3 Subscription
7.3.4 Others
8.1. Y-o-Y Growth Comparison, By User Type
8.2. Global OTT Services Market Share Analysis, By User Type
8.3. Global OTT Services Market Size and Forecast, By User Type
8.3.1 Personal
8.3.2 Commercial
9.1. Y-o-Y Growth Comparison, By End User
9.2. Global OTT Services Market Share Analysis, By End User
9.3. Global OTT Services Market Size and Forecast, By End User
9.3.1 BFSI
9.3.2 Government
9.3.3 E-Commerce
9.3.4 IT & Telecommunication
9.3.5 Health & Fitness
9.3.6 Education & Training
9.6.7 Media & Entertainment
9.6.8 Others
10.1. Y-o-Y Growth Comparison, By Region
10.2. Global OTT Services Market Share Analysis, By Region
11.1 Introduction
11.2 North America OTT Services Market Analysis, By Device Type
11.3 North America OTT Services Market Analysis, By Content Type
11.4 North America OTT Services Market Analysis, By Revenue Type
11.5 North America OTT Services Market Analysis, By User Type
11.6 North America OTT Services Market Analysis, By End User
11.7 North America OTT Services Market Analysis, By Country
11.7.1USA
11.7.2 Canada
11.7.3 Mexico
12.1 Introduction
12.2 Europe OTT Services Market Analysis, By Device Type
12.3 Europe OTT Services Market Analysis, By Content Type
12.4 Europe OTT Services Market Analysis, By Revenue Type
12.5Europe OTT Services Market Analysis, By User Type
12.6 Europe OTT Services Market Analysis, By End User
12.7 Europe OTT Services Market Analysis, By Country
12.7 .1Germany
12.7 .2 France
12.7 .3 UK
12.7 .4 Rest of Europe
13.1 Introduction
13.2 Asia Pacific OTT Services Market Analysis, By Device Type
13.3Asia Pacific OTT Services Market Analysis, By Content Type
13.4Asia Pacific OTT Services Market Analysis, By Revenue Type
13.5Asia Pacific OTT Services Market Analysis, By User Type
13.6Asia Pacific OTT Services Market Analysis, End User
13.7 Asia Pacific OTT Services Market Analysis, By Country
13.7.1China
13.7.2 India
13.7.3 Japan
13.7.4 Rest of Asia Pacific
14.1 Introduction
14.2 Latin America OTT Services Market Analysis, By Device Type
14.3Latin America OTT Services Market Analysis, By Content Type
14.4Latin America OTT Services Market Analysis, By Revenue Type
14.5Latin America OTT Services Market Analysis, by User Type
14.6Latin America OTT Services Market Analysis, End User
15.1 Introduction
15.2 Middle East & Africa OTT Services Market Analysis, By Device Type
15.3Middle East & Africa OTT Services Market Analysis, By Content Type
15.4Middle East & Africa OTT Services Market Analysis, By Revenue Type
15.5Middle East & Africa OTT Services Market Analysis, By User Type
15.6Middle East & Africa OTT Services Market Analysis, End User
16.1 Competition Dashboard
16.2Market Share Analysis of Top Vendors
16.3 Key Development Strategies
17.1 Tencent Holdings Ltd
17.1.1 Overview
17.1.2 Offerings
17.1.3 Key Financial
17.1.4 Business Segment & Geographic Overview
17.1.5 Key Market Developments
17.1.6 Key Strategies
17.2 Microsoft Corporation
17.3 Rakuten Inc
17.4 Telestra
17.5 Facebook
17.6 Apple Inc
17.7 Google LLC
17.8 Hulu, LLC
17.9 Netflix
17.10 Amazon Web Services (AWS)
