Middle East and Africa Coffee Market Global Industry Analysis and Forecast (2023-2030) by Type (Instant Coffee, Ground Coffee, Whole Grain, Others), by Source (Arabica, Robusta), by Process (Caffeinated, Decaffeinated), and Region

Middle East and Africa Coffee Market Global Industry Analysis and Forecast (2023-2030) by Type (Instant Coffee, Ground Coffee, Whole Grain, Others), by Source (Arabica, Robusta), by Process (Caffeinated, Decaffeinated), and Region

Middle East and Africa Coffee Market Synopsis
The Middle East and Africa (MEA) coffee market was valued at USD 9.02 billion in 2023 and is projected to reach USD 15.26 billion by 2030, growing at a CAGR of 7.8% from 2024-2030.
The MEA coffee market encompasses a wide range of coffee products including Arabica and Robusta beans, with offerings in various forms like instant coffee, ground coffee, whole grain, and other types. The market is driven by increasing consumer demand for caffeinated and decaffeinated options and has seen steady growth due to changing lifestyles and the rising popularity of coffee culture in the region.
•    Applications for coffee products range widely. Traditional coffee is highly valued in the Middle East for its deep cultural roots, while African nations focus on traditional and emerging coffee varieties. In regions like South Africa and GCC countries, specialty and premium coffees are increasingly popular, whereas countries like Egypt and Nigeria see a stronger demand for instant coffee.
•    Key trends include a shift toward premium, specialty coffee, and sustainable sourcing. Consumers in urban areas, especially in GCC countries, are exploring various coffee types and brewing techniques, fostering a robust café culture. Health-conscious consumers are also gradually seeking decaffeinated options. Sustainability is gaining traction, with more consumers preferring coffee brands with ethical and eco-friendly practices, which resonates strongly in Nigeria and other developing markets.

Middle East and Africa Coffee Market Trend Analysis
Rise of Coffee Culture and Premiumization
•    MEA’s coffee culture has expanded significantly, mirroring global trends where consumers view coffee as both a social experience and a lifestyle. Specialty coffee is growing in popularity, with consumers exploring artisanal coffee options, such as Arabica, known for its complex flavor profiles. In the GCC and South Africa, premiumization is evident as consumers gravitate toward high-end coffee brands, whole beans, and specialty roasts.
•    Specialty cafés have surged in urban centers, creating demand for authentic and customizable coffee experiences. This shift aligns with changing consumer preferences in the region, where there’s increased appreciation for unique brewing techniques (e.g., pour-over, French press) and single-origin coffees. As a result, the market for premium ground coffee and whole beans is expected to experience robust growth.
Convenience and Growing Demand for Instant Coffee
•    Sustainable and ethically sourced coffee is emerging as a priority among MEA consumers, driven by global awareness and environmental concerns. In markets like Nigeria, where local coffee production is on the rise, consumers show an increasing interest in supporting sustainable practices, which also aligns with the region’s growing economic development.
•    Environmental and ethical factors, such as fair-trade certification and eco-friendly packaging, are influencing purchasing decisions. Coffee producers in the region are beginning to adopt these practices, offering transparency about sourcing, supporting fair labor conditions, and promoting sustainable farming. This trend aligns with a global shift toward conscious consumption and appeals to environmentally aware consumers in urban centers across MEA.
Middle East and Africa Coffee Market Segment Analysis:
Middle East and Africa Coffee Market Segmented based on type, source, and process.
By Source
•    Arabica: Known for its refined taste and aroma, Arabica coffee is popular across GCC nations and South Africa. The market for Arabica is expanding as consumers increasingly seek high-quality coffee options that offer rich flavor profiles. This demand is most pronounced in areas with established café cultures and premium retail offerings.
•    Robusta: With a bold, robust flavor, Robusta is often the more affordable choice and is widely used in instant coffee production. Countries such as Egypt and Nigeria favor Robusta due to its accessibility and strong taste profile, which complements local coffee preferences and affordability factors.
By Type
•    Instant Coffee: Dominates the MEA market, especially in countries where convenience and price sensitivity are essential, like Egypt and Nigeria. The instant coffee market has grown due to the proliferation of single-serve options and innovative RTD solutions. Instant coffee brands also cater to taste preferences specific to the region, often offering strong, dark roast flavors.
•    Ground Coffee: Primarily popular in urban centers and among premium consumers in South Africa and GCC nations, ground coffee appeals to those who prefer a customized, authentic coffee experience. The growth of specialty cafés and home brewing equipment has bolstered demand for ground coffee, making it an essential segment of the premium market.
•    Whole Bean Coffee: Favored among coffee connoisseurs, whole bean coffee is increasingly sought after in upscale markets within MEA, driven by the desire for freshness and flavor richness. This segment is growing steadily in the GCC and South Africa, where whole beans align with consumer interest in artisanal coffee practices.
Middle East and Africa Coffee Market Regional Insights:
Asia Pacific is Expected to Dominate the Market Over the Forecast Period
•    South Africa and GCC Countries: Expected to be primary revenue drivers due to their strong café culture, high coffee consumption rates, and consumer interest in premium products. These regions have seen a surge in specialty coffee shops, and demand for premium ground and whole-bean coffee is high among urban, affluent consumers. The presence of international coffee chains and local specialty cafés further fuels market growth.
•    Egypt: Egypt represents a substantial coffee market with a strong demand for instant coffee due to its affordability and convenience. The rise of RTD coffee products aligns with local consumption patterns, making instant coffee the dominant segment in this region.
•    Nigeria: Nigeria's emerging market is characterized by an increasing interest in sustainably sourced coffee. As the country’s middle class expands, so does the demand for quality coffee products. Instant coffee remains popular, but there is a growing appreciation for local beans and fair-trade options.
•    Rest of MEA: This region shows consistent growth due to urbanization, the expanding middle class, and the increasing popularity of coffee culture.
Middle East and Africa Coffee Market Top Key Players:
•    Nestlé S.A.
•    JDE Peet’s
•    Starbucks Corporation
•    Lavazza
•    The Coca-Cola Company (Costa Coffee)
•    Peet’s Coffee & Tea
•    Massimo Zanetti Beverage Group
•    BRF (Sadia Coffee)
•    African Coffee Roasters
•    Paulig Group
•    Illycaffè S.p.A.
•    Tchibo GmbH And Other Major Players

Key Developments:
November 2024: Australian Cafés in Kenya: The Coffee Club, an Australian café chain, is entering the Kenyan market through a partnership with Luqman Petroleum. This expansion aims to capitalize on Kenya's growing café culture and rising demand for quality food and beverage experiences.
January 2022: Starbucks has continued its expansion in the Middle East, opening its 1,000th store in the region on Bluewaters Island in Dubai. The company is also introducing new beverage lines, such as Oleato, which combines arabica coffee with extra virgin olive oil