Media intelligence is defined as the process of collecting and analyzing a large amount of data, of media channels by using data mining and data science technology. It also includes PR software or public relations software that provides the businesses to create a collaborative and positive relationship with the public. Media intelligence and PR software assist the businesses to automate tasks including media monitoring, media analysis and among others.
The Media Intelligence and PR Software allow a user to work on expert consultative services through media and audience analysis solutions. The increase in spending on tracking and analyzing social media will significantly drive the global media intelligence and PR software market growth over the forecast period. Also, the increase in internet accessibility in developing regions will positively influence the market growth. Developing regions are receiving government support for the development of electronic infrastructure, which includes internet connectivity which is expected to propel the global media intelligence and PR software market growth.
Lack of knowledge of the software may hamper the global media intelligence and PR software market growth. Also, there are some other factors such as lack of control over data release and content, recruitment of skilled personnel expected to hinder the global media intelligence and PR software market growth.
The Global Media Intelligence and PR Software Market is segmented into component such as Media Monitoring Software, and Services. Further, the Global Media Intelligence and PR Software Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in the Global Media Intelligence and PR Software Market report such as Isentia Group Ltd., Meltwater, WPP Plc (Kantar Media), Cision Ltd., etc.
Key Questions Addressed by the Report
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Media Intelligence and PR Software Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Media Intelligence and PR Software Market, By Component
5.1 Y-o-Y Growth Comparison, By Component
5.2 Global Media Intelligence and PR Software Market Share Analysis, By Component
5.3 Global Media Intelligence and PR Software Market Size and Forecast, By Component
5.3.1 Media Monitoring Software
5.3.2 Services
6Global Media Intelligence and PR Software Market, By Region
6.1 Global Media Intelligence and PR Software Market Share Analysis, By Region
6.2 Global Media Intelligence and PR Software Market Share Analysis, By Region
6.3 Global Media Intelligence and PR Software Market Size and Forecast, By Region
7North America Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2030)
7.1 Introduction
7.2 North America Media Intelligence and PR Software Market Share Analysis, By Component
7.3 North America Media Intelligence and PR Software Market Size and Forecast, By Application
7.4 North America Media Intelligence and PR Software Market Size and Forecast, By Country
7.4.1 U.S
7.4.2 Canada
7.4.3 Mexico
8Europe Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2030)
8.1 Introduction
8.2 Europe Media Intelligence and PR Software Market Share Analysis, By Component
8.3 Europe Media Intelligence and PR Software Market Size and Forecast, By Application
8.4 Europe Media Intelligence and PR Software Market Size and Forecast, By Country
8.4.1 Germany
8.4.2 France
8.4.3 UK
8.4.4. Rest of Europe
9Asia Pacific Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2030)
9.1 Introduction
9.2 Asia Pacific Media Intelligence and PR Software Market Share Analysis, By Component
9.3 Asia Pacific Media Intelligence and PR Software Market Size and Forecast, By Application
9.4 Asia Pacific Media Intelligence and PR Software Market Size and Forecast, By Country
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4. Rest of Asia Pacific
10Latin America Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2030)
10.1 Introduction
10.2 Latin America Media Intelligence and PR Software Market Share Analysis, By Component
10.3 Latin America Media Intelligence and PR Software Market Size and Forecast, By Application
10.4 Latin America Media Intelligence and PR Software Market Size and Forecast, By Country
11Middle East Media Intelligence and PR Software Market Analysis and Forecast (2020 – 2030)
11.1 Introduction
11.2 Middle East Media Intelligence and PR Software Market Share Analysis, By Component
11.3 Middle East Media Intelligence and PR Software Market Size and Forecast, By Application
11.4 Middle East Media Intelligence and PR Software Market Size and Forecast, By Country
12Competitive Analysis
12.1 Competition Dashboard
12.2 Market share Analysis of Top Vendors
12.3 Key Development Strategies
13Company Profiles
13.1 Isentia Group Ltd
13.1.1 Overview
13.1.2 Offerings
13.1.3 Key Financials
13.1.4 Business Segment & Geographic Overview
13.1.5 Key Market Developments
13.1.6 Key Strategies
13.2 Meltwater
13.2.1 Overview
13.2.2 Offerings
13.2.3 Key Financials
13.2.4 Business Segment & Geographic Overview
13.2.5 Key Market Developments
13.2.6 Key Strategies
13.3 WPP Plc (Kantar Media)
13.3.1 Overview
13.3.2 Offerings
13.3.3 Key Financials
13.3.4 Business Segment & Geographic Overview
13.3.5 Key Market Developments
13.3.6 Key Strategies
13.4 Cision Ltd
13.4.1 Overview
13.4.2 Offerings
13.4.3 Key Financials
13.4.4 Business Segment & Geographic Overview
13.4.5 Key Market Developments
13.4.6 Key Strategies
