Marketing Resource Management also called as MRM software which used to efficiently handle people associated with technology and operations like production, planning and design of marketing process. Emergence of marketing resource management applications have helped organizations with their budgeting and planning. By using MRM software marketing departments can plan their budgets, run strategic programs, tackle potential threats, activities and forecast.
Rise in number of marketing channels has created need to manage complex marketing activities to promote brand and the products. It is key driving factor which expected to boost the global marketing resource management market growth. This software provides real time updates about the marketing activities and also secures real time access to organizational data with digital accounts. Moreover, increase in demand for MRM software by large enterprises considering high budgets dedicated to marketing activities as compared to SMEs (small and medium size enterprises) which is expected to propel the global marketing resource management market growth. Also, increase need for ensuring brand and regularity compliance will propel the market growth over the forecast period.
However, lack of trust on new marketing technologies is the major challenging factor which is expected to hamper the global marketing resource management market growth. Also, high cost associated with systems is another challenging factor which is expected to hinder the market growth.
Global Marketing Resource Management Market is segmented into solution such as Financial Management, Project Management, Marketing Analytics, Marketing asset Management, Capacity Planning Management, Brand, and Advertising Management, and Others, by deployment such as On-Premise, and Cloud, by End customer such as Small & Medium Business Enterprises, and Large Enterprises. Further, market is segmented into Industry such as BFSI, Information Technology, Media & Entertainment, Healthcare, Retail, Automotive, and Others.
Also, Global Marketing Resource Management Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Various key players are discussed in this report such as IBM Corporation, Infor, Inc., Oracle, Inc., Adobe Systems, Inc., Workfront, Inc., North Plains Systems Corp., Microsoft Corporation, Teradata Corporation, SAS Institute, Inc., and SAP SE
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5.1 Y-o-Y Growth Comparison, By Solution
5.2 Global Marketing Resource Management Market Share Analysis, By Solution
5.3 Global Marketing Resource Management Market Size and Forecast, By Solution
5.3.1 Financial Management
5.3.2 Project Management
5.3.3. Marketing Analytics
5.3.4. Marketing asset Management
5.3.5. Capacity Planning Management
5.3.6. Brand and Advertising Management
5.3.7. Others
6.1 Y-o-Y Growth Comparison, By Deployment
6.2 Global Marketing Resource Management Market Share Analysis, By Deployment
6.3 Global Marketing Resource Management Market Size and Forecast, By Deployment
6.3.1 On-Premise
6.3.2 Cloud
7.1 Y-o-Y Growth Comparison, By End Customer
7.2 Global Marketing Resource Management Market Share Analysis, By End Customer
7.3 Global Marketing Resource Management Market Size and Forecast, By End Customer
7.3.1 Small and Medium Size Enterprises
7.3.2 Large Enterprises
8.1 Y-o-Y Growth Comparison, By Industry
8.2 Global Marketing Resource Management Market Share Analysis, By Industry
8.3 Global Marketing Resource Management Market Size and Forecast, By Industry
8.3.1 BFSI
8.3.2 Information Technology
8.3.3 Media & Entertainment
8.3.4 Healthcare
8.3.5 Retail
8.3.6 Automotive
8.3.7 Others
9.1 Global Marketing Resource Management Market Share Analysis, By Region
9.2 Global Marketing Resource Management Market Share Analysis, By Region
9.3 Global Marketing Resource Management Market Size and Forecast, By Region
10.1 Introduction
10.2 North America Marketing Resource Management Product Market Share Analysis, By Solution
10.3 North America Marketing Resource Management Product Market Size and Forecast, By Deployment
10.4 North America Marketing Resource Management Product Market Size and Forecast, By End Customer
10.5 North America Marketing Resource Management Product Market Size and Forecast, By Industry
10.6 North America Marketing Resource Management Product Market Size and Forecast, By Country
10.6.1 U.S.
10.6.2 Canada
10.6.3 Mexico
11.1 Introduction
11.2 Europe Marketing Resource Management Product Market Share Analysis, By Solution
11.3 Europe Marketing Resource Management Product Market Size and Forecast, By Deployment
11.4 Europe Marketing Resource Management Product Market Size and Forecast, By End Customer
11.5 Europe Marketing Resource Management Product Market Size and Forecast, By Industry
11.6 Europe Marketing Resource Management Product Market Size and Forecast, By Country
11.6.1 Germany
11.6.2 France
11.6.3 UK
11.64. Rest of Europe
12.1 Introduction
12.2 Asia Pacific Marketing Resource Management Product Market Share Analysis, By Solution
12.3 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Deployment
12.4 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By End Customer
12.5 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Industry
12.6 Asia Pacific Marketing Resource Management Product Market Size and Forecast, By Country
12.6.1 China
12.6.2 Japan
12.6.3 India
12.6.4. Rest of Asia Pacific
13.1 Introduction
13.2 Latin America Marketing Resource Management Product Market Share Analysis, By Solution
13.3 Latin America Marketing Resource Management Product Market Size and Forecast, By Deployment
13.4 Latin America Marketing Resource Management Product Market Size and Forecast, By End Customer
13.5 Latin America Marketing Resource Management Product Market Size and Forecast, By Industry
13.6 Latin America Marketing Resource Management Product Market Size and Forecast, By Country
14.1 Introduction
14.2 Middle East Marketing Resource Management Product Market Share Analysis, By Solution
14.3 Middle East Marketing Resource Management Product Market Size and Forecast, By Deployment
14.4 Middle East Marketing Resource Management Product Market Size and Forecast, By End Customer
14.5 Middle East Marketing Resource Management Product Market Size and Forecast, By Industry
14.6 Middle East Marketing Resource Management Product Market Size and Forecast, By Country
15.1 Competition Dashboard
15.2 Market share Analysis of Top Vendors
15.3 Key Development Strategies
16.1.1 Overview
16.1.2 Offerings
16.1.3 Key Financials
16.1.4 Business Segment & Geographic Overview
16.1.5 Key Market Developments
16.1.6 Key Strategies
16.2.1 Overview
16.2.2 Offerings
16.2.3 Key Financials
16.2.4 Business Segment & Geographic Overview
16.2.5 Key Market Developments
16.2.6 Key Strategies
16.3.1 Overview
16.3.2 Offerings
16.3.3 Key Financials
16.3.4 Business Segment & Geographic Overview
16.3.5 Key Market Developments
16.3.6 Key Strategies
16.4.1 Overview
16.4.2 Offerings
16.4.3 Key Financials
16.4.4 Business Segment & Geographic Overview
16.4.5 Key Market Developments
16.4.6 Key Strategies
16.5.1 Overview
16.5.2 Offerings
16.5.3 Key Financials
16.5.4 Business Segment & Geographic Overview
16.5.5 Key Market Developments
16.5.6 Key Strategies
16.6.1 Overview
16.6.2 Offerings
16.6.3 Key Financials
16.6.4 Business Segment & Geographic Overview
16.6.5 Key Market Developments
16.6.6 Key Strategies
16.7.1 Overview
16.7.2 Offerings
16.7.3 Key Financials
16.7.4 Business Segment & Geographic Overview
16.7.5 Key Market Developments
16.7.6 Key Strategies
16.8.1 Overview
16.8.2 Offerings
16.8.3 Key Financials
16.8.4 Business Segment & Geographic Overview
16.8.5 Key Market Developments
16.8.6 Key Strategies
16.9.1 Overview
16.9.2 Offerings
16.9.3 Key Financials
16.9.4 Business Segment & Geographic Overview
16.9.5 Key Market Developments
16.9.6 Key Strategies
16.10.1 Overview
16.10.2 Offerings
16.10.3 Key Financials
16.10.4 Business Segment & Geographic Overview
16.10.5 Key Market Developments
16.10.6 Key Strategies
