Global Loyalty Management Market Size, Trends, and Growth Opportunity, By Solution (B2C, B2B, Corporate), By Deployment (On-premise, On-demand), By Industry Vertical (BFSI, Consumer Goods & Retail, Healthcare, IT & Telecom, Travel & Hospitality, Manufacturing), By Region and Forecast to 2030.
Global Loyalty Management Market
The Global Loyalty Management Market was valued at USD 9.45 billion in 2022 and is expected to expand to USD 25.55 billion by 2030, at a CAGR of 12.13% during the forecast period 2023-2030.
Loyalty management is a unified, cross-industry solution that offers a host of features that enables one to design & plan loyalty programs and manage various members, and partners. One can also track members' and partners' activities, reward members, and manage promotions (R&R).
Loyalty management is strategy businesses use to establish & uphold trust with their stakeholders and consumers. It is a strategy that focuses on rewarding customers for previous purchases and luring them in with incentives to continue being loyal consumers in the future.
Market Drivers
The increase in the number of smartphone users drives the global loyalty management market. Various brands think about mobile applications to develop & increase client loyalty. Many brands launch promotions & products that are only available through their mobile applications.
Furthermore, increased spending on loyalty programs, and rising deployment of advanced technologies boost the market growth.
Market Restraints
Stringent regulations imposed by the government, security, and privacy concerns restrain the overall growth of the global loyalty management market. Also, the absence of advanced IT infrastructure facilities hampers the market growth rate.
Market Segmentation
The global loyalty management market is segmented into solution, deployment, industry vertical, and region.
Based on the solution, the global loyalty management market is segmented into b2c, b2b, and corporate.
Based on deployment, the global loyalty management market is segmented into on-premise and on-demand.
Based on industry vertical, the global loyalty management market is segmented into BFSI, consumer goods & retail, healthcare, it & telecom, travel & hospitality, and manufacturing.
Regional Analysis
The global loyalty management market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The North American region is expected to dominate the loyalty management market owing to established countries such as the U.S. and Canada and rising fondness for loyalty-based retail brands. The concept of cashback, discounts, and rebates on each product is another important factor determining the dominance of this region.
The Asia-Pacific region shows a promising potential growth rate and sets to grow with the highest CAGR rate during the forecast period. This is because of the growth and expansion of the e-commerce industry, the rising number of credit card & debit card users, and increasing per capita income.
Key Players
Various key players are discussed in the global loyalty management market report including; Epsilon Data Management, LLC., Oracle, BOND BRAND LOYALTY INC., Brierley+Partners, Merkle Inc., Yotpo Ltd., Comarch SA., ICF International Inc., Maritz Motivation Inc., Cheetah Digital, and Others.
Market Taxonomy
By Solution
• B2C
• B2B
• Corporate
By Deployment
• On-premise
• On-demand
By Industry Vertical
• BFSI
• Consumer Goods & Retail
• Healthcare
• IT & Telecom
• Travel & Hospitality
• Manufacturing
By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa
Global Loyalty Management Market
1 Introduction
1.1 Objective of the Study
1.2 Market Definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Loyalty Management Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact Due To Recent Energy Crisis
4.2.5 Cumulative Impact Due Nearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact Of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Loyalty Management Market, By Solution
5.1 Y-o-Y Growth Comparison, By Solution
5.2 Global Loyalty Management Market Share Analysis, By Solution
5.3 Global Loyalty Management Market Size and Forecast, By Solution
5.3.1 B2C
5.3.2 B2B
5.3.3 Corporate
6 Global Loyalty Management Market, By Deployment
6.1 Y-o-Y Growth Comparison, By Deployment
6.2 Global Loyalty Management Market Share Analysis, By Deployment
6.3 Global Loyalty Management Market Size and Forecast, By Deployment
6.3.1 On-premise
6.3.2 On-demand
7 Global Loyalty Management Market, By Industry Vertical
7.1 Y-o-Y Growth Comparison, By Industry Vertical
7.2 Global Loyalty Management Market Share Analysis, By Industry Vertical
7.3 Global Loyalty Management Market Size and Forecast, By Industry Vertical
7.3.1 BFSI
7.3.2 Consumer Goods & Retail
7.3.3 Healthcare
7.3.4 IT & Telecom
7.3.5 Travel & Hospitality
7.3.6 Manufacturing
8 Global Loyalty Management Market, By Region
8.1 Global Loyalty Management Market Share Analysis, By Region
8.2 Global Loyalty Management Market Share Analysis, By Region
8.3 Global Loyalty Management Market Size and Forecast, By Region
9 North America Loyalty Management Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Loyalty Management Market Share Analysis, By Solution
9.3 North America Loyalty Management Market Share Analysis, By Deployment
9.4 North America Loyalty Management Market Size and Forecast, By Industry Vertical
9.5 North America Loyalty Management Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Loyalty Management Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Loyalty Management Market Share Analysis, By Solution
10.3 Europe Loyalty Management Market Share Analysis, By Deployment
10.4 Europe Loyalty Management Market Size and Forecast, By Industry Vertical
10.5 Europe Loyalty Management Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Loyalty Management Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Loyalty Management Market Share Analysis, By Solution
11.3 Asia Pacific Loyalty Management Market Share Analysis, By Deployment
11.4 Asia Pacific Loyalty Management Market Size and Forecast, By Industry Vertical
11.5 Asia Pacific Loyalty Management Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Rest of Asia Pacific
12 Latin America Loyalty Management Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Loyalty Management Market Share Analysis, By Solution
12.3 Latin America Loyalty Management Market Share Analysis, By Deployment
12.4 Latin America Loyalty Management Market Size and Forecast, By Industry Vertical
12.5 Latin America Loyalty Management Market Size and Forecast, Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Loyalty Management Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Loyalty Management Market Share Analysis, By Solution
13.3 Middle East Loyalty Management Market Share Analysis, By Deployment
13.4 Middle East Loyalty Management Market Size and Forecast, By Industry Vertical
13.5 Middle East Loyalty Management Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market Share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Epsilon Data Management, LLC.
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Oracle
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.25 Key Market Developments
15.2.6 Key Strategies
15.3 BOND BRAND LOYALTY INC.
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Brierley+Partners
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Merkle Inc.
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Yotpo Ltd.
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Comarch SA.
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 ICF International Inc.
15. 8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Maritz Motivation Inc.
15.9.1 Overview
15.9.2 Offerings
15.4.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Cheetah Digital
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
