Europe People Counting Market Size, Trends & Growth Opportunity, By Type (Unidirectional and Bidirectional), By technology By Offering (Hardware and Software), By End users, By Region and Forecast till 2027

Europe People Counting Market

The Europe People Counting Market was valued at US$ 233.03 Mn in 2020, estimated to reach US$ 480.60 Mn in 2027 with a CAGR of 9.76% from 2021-2027.

Market Drivers: Growing technological advancements in retail industry is expected to drive Europe People Counting Market growth

As per the World Federation of Direct Selling Association, the global retail industry was about USD 192 billion in the year 2018. The retail sector has adopted several technological advancements such as people counting, digital marketing, Omni channel retail, analytics, artificial intelligence, augmented reality, sensor data, and many more.  Retailers have implemented people counting systems to get a better understanding of customers and for enhancing shopping experiences. These systems can be integrated with retail analytics software to measure several key performance indicators like conversion rate, visitor count, outside traffic, staff planning, dwell time, pedestrian foot traffic, walk-in rate, shopper to staff ratio, and customer path.  On account of this retailers can take important decisions to sustain their business in the market. Furthermore, in the retail sector, people counting systems provide various advantages including high reliability, high accuracy, and the ability to exclude carts, strollers, and children from the total count. Hence, it creates huge opportunity for organizations operating in the ecosystem of people counting systems to deploy their people counters for the retail market. Moreover, the increase in awareness about retail analytics for understanding customer behavior and preferences in retail, hospitality, and entertainment sectors is propelling the Europe People Counting Market growth throughout the forecast period. In addition, rapidly developing retail sector & the growing adoption of digitized technologies are compelling retailers to adopt advanced people counters. Several organizations have manufactured retail application-specific systems which provide enhanced behavior analytics to retailers.

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Market Challenges: Rapid increase in E-commerce Industry

As per the information provided by the EuroCommerce (Belgium), global B2C e-commerce sales were valued at USD 711.3 billion in the year 2018. The B2C e-commerce sales include the transaction between end users as well as online retailers only. E-commerce has affected the growth of the retail sector at a significant level across the globe, due to the decrease in the number of visitors in retail stores, shopping malls, and supermarkets has affected the growth of Europe People Counting Market. As e-commerce poses a threat to brick-and-mortar stores, it resulted as the shutdown of many stores across the world. For instance, Ascena Retail Group (US) closed around 500 of its stores and Gap Inc. (United States) closed around 200 of its stores across the globe in 2018. Also, the increase in privacy concerns related to the video based counting system is expected to hamper the growth of Europe People Counting Market throughout the forecast period.

Market Opportunities: The increase in inclination toward deploying technologically advanced people counting

The increase in inclination towards deploying technologically advanced people counting systems is expected to propel the growth of Europe People Counting Market in the near future. 2D and 3D people counting systems have been utilized in various end-use industries such as transportation, retail, hospitality, healthcare, and others.

2Dimension (2D) people counting systems are video-based monocular single-lens devices, well suited for low traffic and well-lighted environments. These people counting systems offer an accuracy around 80% to 95%.  3Dimension (3D) people counters use stereoscopic vision and it can be combined with Wi-Fi or Bluetooth based technologies for better accuracy as well as visitor tracking. These 3D people counters can maintain the accuracy of more than 95 percent in high traffic. Moreover, People counting system offers data which allows end-users to explore potential revenue opportunities. Counting & reporting the number of people entering and exiting a particular area helps create ways to identify opportunities for improvement.

Europe People Counting Market Analysis by Type

On the basis of type, the People Counting market is segmented into Unidirectional and Bidirectional segment. The Bidirectional segment accounted for the largest share of the Europe People Counting market. The growth of the bidirectional market is attributed to advance technologies such as retail analytics, queue management, staff optimization, and space utilization. These people counting systems can categorize whether a person is walking in or out of the entrance. They allow end users to count the number of visitors on a particular floor or area, along with the direction they used to enter/exit. Sensors used in bidirectional people counting systems can scan areas 200 times/seconds, which allows them to work on the accuracy of more than 95%.

Europe People Counting Market Analysis by Technology

The People Counting technology segment is categorized into four segments, namely, Infrared Beam, Thermal Imaging and Video-Based applications and others. In 2020, the video-based accounted for the largest share of the people counting market in Europe. The growth of video-based technology can be attributed to significant demand for accuracy as this technology is capable of providing a more precise count of visitors compared to other technologies. These systems have a ~95% accuracy and can count in both directions; they are further attached with up-to-date analytical systems that help end users with in-store analytics, dwell time measurement, queue management, etc.

Europe People Counting Market Analysis by Offering

On the basis of offerings, the market is segmented into Software and Hardware segment. In 2020, the hardware segment held the largest share of the people counting system market, and the similar trend is projected to anticipate during the analysis period. The capability to gather more precise data necessary for giving an exact visitor count plays a vital role in expanding the market for hardware offerings. Companies have been substantially investing in the development of additional technology that can operate in extreme conditions settings without affecting the efficiency of people counting systems.

Europe People Counting Market Analysis by End Users

Based on the End user industry the market is segmented into Retail, Supermarkets and shopping malls, Transportation, Banking and Financial Institutes, Healthcare, Sports and Entertainment and others. Retail sector is expected to account for the highest market share in 2020 at 24.46%. People counting system have the benefits in the deployment of consumer behavior analysis, real time data, retail intelligence, and staff management as these are helpful in taking key decision with all the data gathered. The rapid growth in the retail stores and established shopping malls are the major driving factor for the people counting market. Retailers widely set up people counting system as they support in-store analytics by counting and tracking customers inside the stores.

Europe People Counting Market, By Country

The countries in the Europe people counting market are analysed on the basis of development of infrastructure in the particular country. For instance, northern Europe is a large and well-established market (Germany, United Kingdom, and the Netherlands). Germany is dominating the European market with the rapidly increasing infrastructure in the country.

Countries in Western Europe have more per-capita income including improved lifestyle and more amount of disposable income. All the above mentioned factors enable the end-use industries to keep the track of people consuming the services and products provided by them. In addition this also helps to track their buying behavior and spending pattern. Moreover, southern Europe is a rapidly growing market (France, Spain, and Italy). They have displayed growth over the past four to five years. Surfacing markets in Eastern Europe are minor but show higher growth.

Recent Developments:

In July 2020: Infrared Integrated Solutions (IRISYS) has launched Irisys SafeCount Live Occupancy Monitoring Solution. The increase in spared of COVID-19 has created an urgent need to accurately & efficiently manage occupancy regulations and enable social distancing in corporate sector, higher education buildings, manufacturing facilities, and retail stores. The Company’s SafeCount Live Occupancy Monitoring Solution is helpful to businesses comply with social distancing & occupancy guidelines by anonymously counting people as they enter and exit buildings & rooms.

Key Players

Various key players are listed in this report such as HELLA Aglaia Mobile Vision GmbH, Infrared Integrated Solutions (IRISYS), V-Count, Eurotech, Axiomatic Technology, Dilax Intelcom GmbH, IEE S.A., Crosscan, Axis Communication AB, Xovis AG, etc.

Market Taxonomy

By Type

• Unidirectional
• Bidirectional

By Technology

• Infrared Beam
• Thermal Imaging
• Video-Based applications
• Others

By Offering

• Hardware
• Software

By End Users

• Retail
• Supermarkets and shopping malls
• Transportation
• Banking and Financial Institutes
• Healthcare
• Sports and Entertainment
• Others

By Country

• Germany             
• UK
• France
• Turkey
• Switzerland
• Norway
• Sweden
• Spain
• Italy
• Denmark
• Finland
• Iceland
• Poland
• Luxembourg
• Netherlands
• Belgium

Key Questions Addressed by the Report

• What are the Key Opportunities in Europe People Counting Market?
• What will be the growth rate from 2020 to 2027?
• Which segment/region will have highest growth?
• What are the factors that will impact/drive the Market?
• What is the competitive Landscape in the Industry?
• What is the role of key players in the value chain?