Global Digital Video Advertising Market
The global Digital Video Advertising market was valued at USD 26.3 billion in 2021 which expected to reach USD 292.4 billion by 2027 at a CAGR 39% from 2021-2027.
Digital video advertising is a type of digital advertising in which video commercials are displayed separately or inside online video content. This comprises a variety of layouts tailored to certain situations such as banner video, linked TV, or other OTT services. Programmatic platforms are typically used to trade digital video commercials. Advertisers use complex targeted technologies to accomplish this. Video marketing may help businesses reach a variety of objectives, ranging from improving brand awareness to increasing sales and earnings. Advertisers are vying for audience attention by targeting internet behemoths like Facebook and Google.
Market Drivers
Increased usage of digital media.
The increasing use of digital media platforms is one of the primary factors driving the rapid expansion of the digital video advertising market. Individuals are increasingly turning to social media platforms for entertainment, such as Facebook, Twitter, Instagram, and many more entertainment platforms, as their capacity to access internet connectivity through IoT devices grows. Furthermore, the rising popularity of OTT platforms such as Netflix, Amazon Prime, and others is propelling the market ahead.
Market Challenges
High costs have been a major impediment to the expansion of the digital video advertising sector. Advertisements have grown significantly in recent years, thanks to the rise of social media and digital content. The cost of digital video advertisements continues to rise as it is highly dependent on the quality of the content, the volume of traffic required, and many other factors, resulting in slower demand from small-scale enterprises. Furthermore, digital advertising across some of the most popular and largest platforms, such as YouTube, Facebook, and many others, necessitates large investments in order to gain a larger audience platform. Furthermore, the creation of digital ad video ads for broadcast on television necessitates significant cash due to costs involved with setup, artists, marketing, and other factors.
COVID-19 Impact on the Digital Video Advertising Market
During the COVID-19 pandemic, the significant penetration of new technologies in the market presented enormous chances for advertisers to advertise using digital video advertising technology. As a result of the global pandemic outbreak, marketers are shifting to less expensive and more adaptive channels where consumer presence and availability are fast increasing. To some extent, the pandemic outbreak has benefited the digital video advertising market.
Market Segmentation
The Global Digital Video Advertising Market is segmented into Type, Industry Vertical. By Type such as Desktop, Mobile. Further, market is segmented into By Industry Vertical such as Retail, Automotive, Financial Services, Telecom, Consumer Goods & Electronics, Media & Entertainment, Others.
Regional Analysis
Global Digital Video Advertising Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America dominated the Digital Video Advertising market. Rising demands from brands and agencies to capitalize on the growing number of digital viewers and capture a greater percentage of screen time are encouraging marketers to adopt digital video advertising practices. Furthermore, rising cord-cutting scenarios and a gradual transition among individuals in this region away from traditional cable TVs and toward OTT media delivery platforms are offering potential opportunities for the industry.
Asia Pacific accounted for a large market share in and is expected to grow at the fastest rate over the forecast period. The availability of low-cost high-speed internet connections in the region encourages widespread adoption, encouraging advertisers to use digital media for video advertising.
Key Players
Various key players are listed in this report such as Peach Park LLC., MultiVisionDigital, Levitate Media LLC., WebFX, Conversant LLC., Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC., and Legacy Production Company.
Market Taxonomy
By Type
By Industry Vertical
By Region
Key Questions Addressed by the Report
Global Digital Video Advertising Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Digital Video Advertising Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Digital Video Advertising Market, By Type
5.1 Y-o-Y Growth Comparison, By Type
5.2 Global Digital Video Advertising Market Share Analysis, By Type
5.3 Global Digital Video Advertising Market Size and Forecast, By Type
5.3.1 Desktop
5.3.2 Mobile
6 Global Digital Video Advertising Market, By Industry Vertical
6.1 Y-o-Y Growth Comparison, By Industry Vertical
6.2 Global Digital Video Advertising Market Share Analysis, By Industry Vertical
6.3 Global Digital Video Advertising Market Size and Forecast, By Industry Vertical
6.3. 1 Retail
6.3.2 Automotive
6.3.3 Financial Services
6.3.4 Telecom
6.3.5Consumer Goods & Electronics
6.3.6 Media & Entertainment
6.3.7 Others
7 Global Digital Video Advertising Market, By Region
7.1 Global Digital Video Advertising Market Share Analysis, By Region
7.2 Global Digital Video Advertising Market Share Analysis, By Region
7.3 Global Digital Video Advertising Market Size and Forecast, By Region
8 North America Digital Video Advertising Market Analysis and Forecast (2021-2027)
8.1 Introduction
8.2 North America Digital Video Advertising Market Share Analysis, By Type
8.3 North America Digital Video Advertising Market Size and Forecast, By Industry Vertical
8.4 North America Digital Video Advertising Market Size and Forecast, By Country
8.5.1 U.S.
8.6.2 Canada
9.7.3 Mexico
9 Europe Digital Video Advertising Market Analysis and Forecast (2021-2027)
9.1 Introduction
9.2 Europe Digital Video Advertising Market Share Analysis, By Type
9.3 Europe Digital Video Advertising Market Size and Forecast, By Industry Vertical
9.4 Europe Digital Video Advertising Market Size and Forecast, By Country
9.5.1 Germany
9.6.2 France
9.7.3 UK
9.8.4. Rest of Europe
10 Asia Pacific Digital Video Advertising Market Analysis and Forecast (2021-2027)
10.1 Introduction
10.2 Asia Pacific Digital Video Advertising Market Share Analysis, By Type
10.3 Asia Pacific Digital Video Advertising Market Size and Forecast, By Industry Vertical
10.4 Asia Pacific Digital Video Advertising Market Size and Forecast, By Country
10.5.1 China
10.6.2 Japan
10.7.3 India
10.8.4. Rest of Asia Pacific
11 Latin America Digital Video Advertising Market Analysis and Forecast (2021-2027)
11.1 Introduction
11.2 Latin America Digital Video Advertising Market Share Analysis, By Type
11.3 Latin America Digital Video Advertising Market Size and Forecast, By Industry Vertical
11.4 Latin America Digital Video Advertising Market Size and Forecast, Country
11.5.1. Brazil
11.6.2. Rest of Latin America
12 Middle East Digital Video Advertising Market Analysis and Forecast (2021-2027)
12.1 Introduction
12.2 Middle East Digital Video Advertising Market Share Analysis, By Type
12.3 Middle East Digital Video Advertising Market Size and Forecast, By Industry Vertical
12.4 Middle East Digital Video Advertising Market Size and Forecast, By Country
12.5.1. Saudi Arabia
12.6.2. UAE
12.7.3. Egypt
12.8.4. Kuwait
12.9.5. South Africa
13 Competitive Analysis
13.1 Competition Dashboard
13.2 Market share Analysis of Top Vendors
13.3 Key Development Strategies
14Company Profiles
14.1 Peach Park LLC
14.1.1 Overview
14.1.2 Offerings
14.1.3 Key Financials
14.1.4 Business Segment & Geographic Overview
14.1.5 Key Market Developments
14.1.6 Key Strategies
14.2. MultiVisionDigital
14.2.1 Overview
14.2.2 Offerings
14.2.3 Key Financials
14.2.4 Business Segment & Geographic Overview
14.2.5 Key Market Developments
14.2.6 Key Strategies
14.3. Levitate Media LLC
14.3.1 Overview
14.3.2 Offerings
14.3.3 Key Financials
14.3.4 Business Segment & Geographic Overview
14.3.5 Key Market Developments
14.3.6 Key Strategies
14.4 WebFX
14.4.1 Overview
14.4.2 Offerings
14.4.3 Key Financials
14.4.4 Business Segment & Geographic Overview
14.4.5 Key Market Developments
14.4.6 Key Strategies
14.5 Conversant LLC.
14.5.1 Overview
14.5.2 Offerings
14.5.3 Key Financials
14.5.4 Business Segment & Geographic Overview
14.5.5 Key Market Developments
14.5.6 Key Strategies
14.6 Longtail Ad Solutions Inc
14.6.1 Overview
14.6.2 Offerings
14.6.3 Key Financials
14.6.4 Business Segment & Geographic Overview
14.6.5 Key Market Developments
14.6.6 Key Strategies
14.7 Tremor International Ltd.
14.7.1 Overview
14.7.2 Offerings
14.7.3 Key Financials
14.7.4 Business Segment & Geographic Overview
14.7.5 Key Market Developments
14.7.6 Key Strategies
14.8 Verizon Media
14.8.1 Overview
14.8.2 Offerings
14.8.3 Key Financials
14.8.4 Business Segment & Geographic Overview
14.8.5 Key Market Developments
14.8.6 Key Strategies
14.9 Viant Technology LLC
14.9.1 Overview
14.9.2 Offerings
14.9.3 Key Financials
14.9.4 Business Segment & Geographic Overview
14.9.5 Key Market Developments
14.9.6 Key Strategies
14.10 Legacy Production Company
14.10.1 Overview
14.10.2 Offerings
14.10.3 Key Financials
14.10.4 Business Segment & Geographic Overview
14.10.5 Key Market Developments
14.10.6 Key Strategies
