Global Decorated Apparel Market Report Size, Trends, and Growth Opportunity By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By end-user (men, women, and children) By distribution channel (online, offline), By Region (North America, Europe, Asia Pacific, Latin America, the Middle East, and South Africa) and Forecast to 2027
Global decorated apparel market
The global decorated apparel market was worth USD 17.78 billion in 2021 and is estimated to be worth USD 51.37 billion, growing at a CAGR of 14.02 percent from 2022 to 2027.The growing demand for embroidery, screen printing, sublimation, and heat transfer on apparel is propelling the market forward globally. The growing demand for a reflective finish in clothing has also provided opportunities for industry participants to thrive. Furthermore, rising demand for graphic t-shirts and other apparel as a result of shifting trends will boost product sales throughout the forecast period. Given the growing popularity of branded clothing among customers worldwide, the growing trend of luxury clothing as a status symbol among individuals is encouraging the use of embellished garments.
Decorated apparel refers to the application of decorative techniques to fabric or clothing. It includes methods such as embroidery, screen printing, dye sublimation, and direct-to-garment (DTG). The decorative techniques can be used on a variety of fashion items for women, children, and men, such as dresses, blouses, and so on.
Market Drivers
One of the factors promoting the growth of the global decorated apparel market is the increasing number of working women worldwide. There is a high demand for manufacturing various clothing types, particularly for women, who have more options, such as pants, shirts, and kurtas, as opposed to men, who only have t-shirts, pants, and shirts to choose from. Furthermore, the growing use of dark external robes (abaya) in Gulf countries such as Dubai, Abu Dhabi, and others drives the utilisation of embroidery advancements on women's apparel.
Rising occurrences of formal and informal occasions among the young population, as well as the influence of social media, have given the majority the desire to dress separately and collect separate sets of clothing for different events based on season, utility, and the latest fashion trends. This situation is likely to fuel the growth of the decorated apparel market. Due to the availability of a wide range of options, the women's section generates significant revenue; for example, printed shirts for everyday use, weaved shorts and dresses for excursions, and colour sublimation for formal wear.
Market Restraints
Numerous issues continue to be a source of concern in the decorated apparel industry, most notably in the manufacturing sector. While decorated apparel is gaining popularity among consumers worldwide, ensuring product quality and consistency remains a challenge for decorated apparel brands. Consistency is primarily an issue when brands, particularly small and medium-sized businesses, focus on launching a new product.
Other significant market challenges include high import duties on apparel, particularly luxury apparel products, the threat of counterfeiting, and a lack of substantial retail space. Decorated apparel brands are being discouraged from expanding their presence in Asia-Pacific markets on retail floor space.
Market Segmentation
The Decorated Apparel Market is segmented into Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), End-User (Men, Women, Children), Distribution Channel (Online, Offline), and Region (North America, Europe, Asia Pacific, Latin America, the Middle East, and South Africa).
Regional Analysis
In 2022, Asia Pacific had the highest revenue share of more than 36.68%. The rising disposable income of the region's middle-class population has increased the number of first-time buyers of high-end decorated apparel. Because of a preference for high-quality products and the growing influence of social media in terms of fashion trends, consumers are increasingly inclined towards decorated apparel.
From 2023 to 2030, Europe is expected to grow at a 14.3% CAGR. Consumers of all ages are increasingly willing to spend more money on comfortable and decorative clothing, which is fueling demand for embroidered trucker jackets, long-sleeve shirts, and cardigans. Several regional fashion designers, including Karl Lagerfeld, Nicolas Ghesquière, Stella McCartney, and Phoebe Philo, offer customised luxury apparel in neutral colour palettes and wearable designs that are quickly gaining popularity.
Key Players
The key players in the decorated apparel market are Gildan, Downtown Custom Printwear, Hanesbrands Inc., Master Printwear, Target Decorated Apparel, Advance Printwear Limited, Lynka, and New England Printwear.
Market Taxonomy
Product
• Embroidery
• Screen Printing
• Dye Sublimation
• Digital Printing
• Others
End-user
• Men
• Women
• Children
Distribution Channel
• Online
• Offline
Regional Outlook
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and South Africa
Global Decorated Apparel Market
1 Introduction
1.1 Objective the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Decorated Apparel Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Decorated Apparel Market, By Product
5.1 Y-o-Y Growth Comparison, By Product
5.2 Global Decorated Apparel Market Share Analysis, By Product
5.3 Global Decorated Apparel Market Size and Forecast, By Product
5.3.1. Embroidery
5.3.2 Screen Printing
5.3.3 Dye Sublimation
5.3.4 Digital Printing
5.3.5. Others
6. Global Decorated Apparel Market, By End-user
6.1. Y-o-Y Growth Comparison, By End - user
6.2. Global Decorated Apparel Market Share Analysis, By End - user
6.3 Global Decorated Apparel Market Size and Forecast, By End – user
6.3.1. Men
6.3.2. Women
6.3.3 Children
7 Global Decorated Apparel Market, By Distribution Channel
7.1 Y-o-Y Growth Comparison, By Distribution Channel
7.2 Decorated Apparel Market Share Analysis, By Distribution Channel
7.3 Decorated Apparel Market Size and Forecast, By Distribution Channel
7.3.1 Online
7.3.2. Offline
8 Global Decorated Apparel Market, By Region
8.1 Global Decorated Apparel Market Share Analysis, By Region
8.2 Global Decorated Apparel Market Size and Forecast, By Region
9 North America Decorated Apparel Market Analysis and Forecast (2022-2027)
9.1 Introduction
9.2 North America Decorated Apparel Market Size and Forecast, By Product
9.3 North America Decorated Apparel Market Size and Forecast, By End - user
9.4 North America Decorated Apparel Market Size and Forecast, By Distribution Channel
9.5 North America Decorated Apparel Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Decorated Apparel Market Analysis and Forecast (2022-2027)
10.1 Introduction
10.2 Europe Decorated Apparel Market Share Analysis, By Product
10.3 Europe Decorated Apparel Market Size and Forecast, By End-user
10.4 Europe Decorated Apparel Market Size and Forecast, By Distribution Channel
10.5 Europe Decorated Apparel Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Decorated Apparel Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 Asia Pacific Decorated Apparel Market Share Analysis, By Product
11.3 Asia Pacific Decorated Apparel Market Size and Forecast, By End-user
11.4 Asia Pacific Decorated Apparel Market Size and Forecast, By Distribution Channel
11.5 Asia Pacific Decorated Apparel Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12 Latin America Decorated Apparel Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Latin America Decorated Apparel Market Share Analysis, By Product
12.3 Latin America Decorated Apparel Market Size and Forecast, By End-user
12.4 Latin America Decorated Apparel Market Size and Forecast, By Distribution Channel
12.5 Latin America Decorated Apparel Market Size and Forecast, By Country
12.5.1. Brazil
12.5.2. Rest of Latin America
13 Middle East Decorated Apparel Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Middle East Decorated Apparel Market Share Analysis, By Product
13.3 Middle East Decorated Apparel Market Size and Forecast, By End-user
13.4 Middle East Decorated Apparel Market Size and Forecast, Distribution Channel
13.5 Middle East Decorated Apparel Market Size and Forecast, By Country
13.5.1. Saudi Arabia
13.5.2. UAE
13.5.3. Egypt
13.5.4. Kuwait
13.5.5. South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Gildan
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2. Downtown Custom Printwear
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3. Hanesbrands Inc.
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Master Printwear
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Target Decorated Apparel
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Advance Printwear Limited
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Lynka
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 New England Printwear.
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
