Global Customer Data Platform Market Size, Trends, and Growth Opportunity, By Type (Access, Analytics, Campaigns) Deployment Mode (Cloud, On-Premise), By End-User (Retail & E-commerce, Bfsi, Media & Entertainment, It & Telecommunication, Healthcare)By Region and forecast till 2030.
Global Customer Data Market
The Global Customer Data Platform Market was valued at USD 4.67 billion in 2022 and is slated to reach USD 47.68 billion by 2030 at a CAGR of 33.70% from 2023-2030.
A customer data platform is software that collects and segregates first-party customer data from multiple sources. The goal is to provide a unified, comprehensive perspective of each customer. Digital sources include behavioural data, such as actions done through apps, websites, or other channels. Transactional information from online transactions and customer refunds the name, month, and year of the customer's birth are considered demographic information. The customer data platform market is increasing with time. The main aspect is growing expenditure on strategies to attract more consumers. The enterprise invests in advertising and marketing activities to promote to the customers to collect necessary information from the targeted market. The rising need for engaging customers enhances customer loyalty.
There are around 160+ vendors who are in the customer data platform market. Products are continuously developing, advanced analytics and reporting tools, and machine learning. Major players Microsoft, Oracle, Adobe, and Salesforce are capable of being inside these larger systems and platforms.
Market Driver
Increasing awareness regarding features, and benefits of customer data platforms. A customer database was witnessed to be the most important factor among market players for modeling campaigns mainly depending on target customers. The telemedicine market is growing among consumers globally, due to its numerous advantages, such as consumers from any area gaining access to the required doctor.
Market Restraints
The platform is completely automated and improves customer experience for Pharma audiences although accounting for the industry’s constantly changing security and privacy regulations.
Covid-19 Impact
Several organizations faced issues regarding access to quality information. Organizations should invest in infrastructure that would be access to the company’s collected records. As a result, it has created a high demand for the industry in recent years.
Market Segmentation
The customer data platform market is segmented based on type, deployment mode, and end-user. To analyze the growth these segments in the industries in type ( Platform, services); in deployment and application mode( on-premises, cloud); in end-user( BFSI, Retail and E-commerce, Media and Entertainment, Travel and Hospitality, Telecom, and IT, Healthcare) in the region( U.S. Canada and Mexico - North America, Germany, France, U.K., Russia, Italy, Spain - Europe, China, Japan, India, South Korea, Australia - Asia-Pacific (APAC), Israel, South Africa, GCC - Middle East and Africa (MEA) )
Regional Analysis
Global Customer Data Market is segmented into five regions Americas, Europe, Asia-Pacific, and the Middle East & Africa. North America is the customer data platform market in terms of revenue and market share. The increasing use of big data technology. There is also an increasing amount of data across several industries, and the growing investments by companies in data analytics will further increase the growth of the market in this region during the forecast period.
Key Players
The key players have been listed: Acquia, Adobe, Amperity, Blueconic, Dun & Bradstreet, Zeta Global, Upland Software, Teradata, SAS Institute, SAP, and others.
Market Taxonomy
By Type
• Platform
• Services
By Deployment/ Application Mode
• On-Premises
• Cloud
By End-user
• BFSI
• Retail and E-commerce
• Media and Entertainment
• Travel and Hospitality
• Telecom and IT
• Healthcare
By Region
• North America
o U.S.
o Canada
o Mexico
• Latin America
o Brazil
o Argentina
o Colombia
o Peru
o Chile
o Venezuela
o Rest of Latin America
• Europe
o Germany
o France
o UK
o Russia
o Italy
o Spain
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia
o New Zealand
o Singapore
o Malaysia
o Rest of Asia Pacific
• Middle East & Africa
o Saudi Arabia
o UAE
o Egypt
o Kuwait
o South Africa
o Rest Middle East & Africa
Key Question Addressed by the Report
• What are the Key Opportunities in the Global Customer Data Platform Market?
• What will be the growth rate from 2022 to 2027?
• Which segment/region will have the highest growth?
• What are the factors that will impact/drive the Market?
• What is the role of key players in the value chain?
• What is the competitive Landscape in the industry?
Global Customer Data Platform Market
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Customer Data Platform Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Customer Data Platform Market, By Type
5.1 Y-o-Y Growth Comparison, By Type
5.2 Global Customer Data Platform Market Share Analysis, By Type
5.3 Global Customer Data Platform Market Size and Forecast, By Type
5.3.1 Platform
5.3.2 Services
6 Global Customer Data Platform Market, By Deployment/ Application Mode
6.1 Y-o-Y Growth Comparison, By Deployment/ Application Mode
6.2 Global Customer Data Platform Market Share Analysis, By Deployment/ Application Mode
6.3 Global Customer Data Platform Market Size and Forecast, By Deployment/ Application Mode
6.3.1 On-Premises
6.3.2 Cloud
7 Global Customer Data Platform Market, By End User
7.1 Y-o-Y Growth Comparison, By End User
7.2 Global Customer Data Platform Market Share Analysis, By End User
7.3 Global Customer Data Platform Market Size and Forecast, By End User
7.3.1 BFSI
7.3.2 Retail and E-commerce
7.3.3 Media and Entertainment
7.3.4 Travel and Hospitality
7.3.5 Telecom and IT
7.3.6 Healthcare
8 Global Customer Data Platform Market, By Region
8.1 Global Customer Data Platform Market Share Analysis, By Region
8.2 Global Customer Data Platform Market Share Analysis, By Region
8.3 Global Customer Data Platform Market Size and Forecast, By Region
9 North America Customer Data Platform Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Customer Data Platform Market Share Analysis, By Type
9.3 North America Customer Data Platform Market Size and Forecast, By Deployment/ Application Mode
9.4 North America Customer Data Platform Market Size and Forecast, By End User
9.5 North America Customer Data Platform Market Size and Forecast, By Country
9.5.1 U.S.
9.5.1.1 Market Size and Forecast, By Type
9.5.1.2 Market Size and Forecast, By Deployment/ Application Mode
9.5.1.3 Market Size and Forecast, By End User
9.5.2 Canada
9.5.2.1 Market Size and Forecast, By Type
9.5.2.2 Market Size and Forecast, By Deployment/ Application Mode
9.5.2.3 Market Size and Forecast, By End User
9.5.3 Mexico
9.5.3.1 Market Size and Forecast, By Type
9.5.3.2 Market Size and Forecast, By Deployment/ Application Mode
9.5.3.3 Market Size and Forecast, By End User
10 Europe Customer Data Platform Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Customer Data Platform Market Share Analysis, By Type
10.3 Europe Customer Data Platform Market Size and Forecast, By Deployment/ Application Mode
10.4 Europe Customer Data Platform Market Size and Forecast, By End User
10.5 Europe Customer Data Platform Market Size and Forecast, By Country
10.5.1 Germany
10.5.1.1 Market Size and Forecast, By Type
10.5.1.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.1.3 Market Size and Forecast, By End User
10.5.2 France
10.5.2.1 Market Size and Forecast, By Type
10.5.2.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.2.3 Market Size and Forecast, By End User
10.5.3 UK
10.5.3.1 Market Size and Forecast, By Type
10.5.3.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.3.3 Market Size and Forecast, By End User
10.5.4 Russia
10.5.4.1 Market Size and Forecast, By Type
10.5.4.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.4.3 Market Size and Forecast, By End User
10.5.5 Italy
10.5.5.1 Market Size and Forecast, By Type
10.5.5.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.5.3 Market Size and Forecast, By End User
10.6.6 Spain
10.5.6.1 Market Size and Forecast, By Type
10.5.6.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.6.3 Market Size and Forecast, By End User
10.6.7 Rest of Europe
10.5.7.1 Market Size and Forecast, By Type
10.5.7.2 Market Size and Forecast, By Deployment/ Application Mode
10.5.7.3 Market Size and Forecast, By End User
11 Asia Pacific Customer Data Platform Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Customer Data Platform Market Share Analysis, By Type
11.3 Asia Pacific Customer Data Platform Market Size and Forecast, By Deployment/ Application Mode
11.4 Asia Pacific Customer Data Platform Market Size and Forecast, By End User
11.5 Asia Pacific Customer Data Platform Market Size and Forecast, By Country
11.5.1 China
11.5.1.1 Market Size and Forecast, By Type
11.5.1.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.1.3 Market Size and Forecast, By End User
11.5.2 Japan
11.5.2.1 Market Size and Forecast, By Type
11.5.2.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.2.3 Market Size and Forecast, By End User
11.5.3 India
11.5.3.1 Market Size and Forecast, By Type
11.5.3.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.3.3 Market Size and Forecast, By End User
11.5.4 South Korea
11.5.4.1 Market Size and Forecast, By Type
11.5.4.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.4.3 Market Size and Forecast, By End User
11.5.5 Australia
11.5.5.1 Market Size and Forecast, By Type
11.5.5.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.5.3 Market Size and Forecast, By End User
11.5.6 New Zealand
11.5.6.1 Market Size and Forecast, By Type
11.5.6.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.6.3 Market Size and Forecast, By End User
11.5.7 Singapore
11.5.7.1 Market Size and Forecast, By Type
11.5.7.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.7.3 Market Size and Forecast, By End User
11.5.8 Malaysia
11.5.8.1 Market Size and Forecast, By Type
11.5.8.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.8.3 Market Size and Forecast, By End User
11.5.9 Rest of Asia Pacific
11.5.9.1 Market Size and Forecast, By Type
11.5.9.2 Market Size and Forecast, By Deployment/ Application Mode
11.5.9.3 Market Size and Forecast, By End User
12 Latin America Customer Data Platform Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Customer Data Platform Market Share Analysis, By Type
12.3 Latin America Customer Data Platform Market Size and Forecast, By Deployment/ Application Mode
12.4 Latin America Customer Data Platform Market Size and Forecast, By End User
12.5 Latin America Customer Data Platform Market Size and Forecast, Country
12.5.1 Brazil
12.5.1.1 Market Size and Forecast, By Type
12.5.1.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.1.3 Market Size and Forecast, By End User
12.5.2 Argentina
12.5.2.1 Market Size and Forecast, By Type
12.5.2.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.1.3 Market Size and Forecast, By End User
12.5.3 Colombia
12.5.3.1 Market Size and Forecast, By Type
12.5.3.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.3.3 Market Size and Forecast, By End User
12.5.4 Peru
12.5.4.1 Market Size and Forecast, By Type
12.5.4.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.4.3 Market Size and Forecast, By End User
12.5.5 Chile
12.5.5.1 Market Size and Forecast, By Type
12.5.5.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.5.3 Market Size and Forecast, By End User
12.5.6 Venezuela
12.5.6.1 Market Size and Forecast, By Type
12.5.6.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.6.3 Market Size and Forecast, By End User
12.5.7 Rest of Latin America
12.5.7.1 Market Size and Forecast, By Type
12.5.7.2 Market Size and Forecast, By Deployment/ Application Mode
12.5.7.3 Market Size and Forecast, By End User
14 Middle East Customer Data Platform Market Analysis and Forecast (2023-2030)
14.1 Introduction
14.2 Middle East Customer Data Platform Market Share Analysis, By Type
14.3 Middle East Customer Data Platform Market Size and Forecast, By Deployment/ Application Mode
14.4 Middle East Customer Data Platform Market Size and Forecast, By End User
14.5 Middle East Customer Data Platform Market Size and Forecast, By Country
14.5.1 Saudi Arabia
14.5.1.1 Market Size and Forecast, By Type
14.5.1.2 Market Size and Forecast, By Deployment/ Application Mode
14.5.1.3 Market Size and Forecast, By End User
14.5.2 UAE
14.5.2.1 Market Size and Forecast, By Type
14.5.2.2 Market Size and Forecast, By Deployment/ Application Mode
14.5.2.3 Market Size and Forecast, By End User
14.5.3 Egypt
14.5.3.1 Market Size and Forecast, By Type
14.5.3.2 Market Size and Forecast, By Deployment/ Application Mode
14.5.3.3 Market Size and Forecast, By End User
14.5.4 Kuwait
14.5.4.1 Market Size and Forecast, By Type
14.5.4.2 Market Size and Forecast, By Deployment/ Application Mode
14.5.4.3 Market Size and Forecast, By End User
14.5.5 South Africa
14.5.5.1 Market Size and Forecast, By Type
14.5.5.2 Market Size and Forecast, By Deployment/ Application Mode
14.5.5.3 Market Size and Forecast, By End User
14.5.6 Rest Middle East & Africa
14.5.6.1 Market Size and Forecast, By Type
14.5.6.2 Market Size and Forecast, By Deployment/ Application Mode
14.5.6.3 Market Size and Forecast, By End User
15 Competitive Analysis
15.1 Competition Dashboard
15.2 Market share Analysis of Top Vendors
15.3 Key Development Strategies
16 Company Profiles
16.1 Acquia
16.1.1 Overview
16.1.2 Offerings
16.1.3 Key Financials
16.1.4 Business Segment & Geographic Overview
16.1.5 Key Market Developments
16.1.6 Key Strategies
16.2 Adobe
16.2.1 Overview
16.2.2 Offerings
16.2.3 Key Financials
16.2.4 Business Segment & Geographic Overview
16.2.5 Key Market Developments
16.2.6 Key Strategies
16.3 Amperity
16.3.1 Overview
16.3.2 Offerings
16.3.3 Key Financials
16.3.4 Business Segment & Geographic Overview
16.3.5 Key Market Developments
16.3.6 Key Strategies
16.4 Blueconic
16.4.1 Overview
16.4.2 Offerings
16.4.3 Key Financials
16.4.4 Business Segment & Geographic Overview
16.4.5 Key Market Developments
16.4.6 Key Strategies
16.5 Dun & Bradstreet
16.5.1 Overview
16.5.2 Offerings
16.5.3 Key Financials
16.5.4 Business Segment & Geographic Overview
16.5.5 Key Market Developments
16.5.6 Key Strategies
16.6 Zeta Global
16.6.1 Overview
16.6.2 Offerings
16.6.3 Key Financials
16.6.4 Business Segment & Geographic Overview
16.6.5 Key Market Developments
16.6.6 Key Strategies
16.7 Upland Software
16.7.1 Overview
16.7.2 Offerings
16.7.3 Key Financials
16.7.4 Business Segment & Geographic Overview
16.7.5 Key Market Developments
16.7.6 Key Strategies
16.8 Teradata
16.8.1 Overview
16.8.2 Offerings
16.8.3 Key Financials
16.8.4 Business Segment & Geographic Overview
16.8.5 Key Market Developments
16.8.6 Key Strategies
16.9 SAS Institute
16.9.1 Overview
16.9.2 Offerings
16.9.3 Key Financials
16.9.4 Business Segment & Geographic Overview
16.9.5 Key Market Developments
16.9.6 Key Strategies
16.10 SAP
16.10.1 Overview
16.10.2 Offerings
16.10.3 Key Financials
16.10.4 Business Segment & Geographic Overview
16.10.5 Key Market Developments
16.10.6 Key Strategies
