Global Connected Toys Market
The Global Connected Toys Market was valued at USD 8.0 billion in 2021 and is expected to reach 20.7 billion by 2027, at a 17.17% CAGR from 2022-2027.
Connected toys or interactive tech toys are a reality that most of the kids see as a given. Recent study concluded that 90% of kids under the age of 2 know how to use a tablet or a smartphone. Connected toys are not just for the pleasure of kids but, they are also gaining popularity among parents who see these to monitor their kids while away. For instance, with toys like Teddy the Guardian, they can measure their babies’ temperature and heart rate.
Market Drivers
The increase in adoption of STEM (Science, Technology, Engineering, and Math) toys for kids’ skills enhancement is one of the key factors driving the demand for the connected toys market. These connected toys are being used to enhance professional skills, such as engineering and coding.
Furthermore, several features such as real-time tracking of the activities of children, direct communication, and a personalized experience will continue to drive the popularity of connected toys in the future.
Market Restraints
Connected toys sometimes pose certain privacy and security risks. As the children are vulnerable customers since they do not understand how these toys work and the risks imposed by them, certain regulations play a critical role in achieving safe products to overcome such security concerns.
Market Segmentation
The Global Connected Toys Market is segmented into Interface Device, Technology, Age Group, Application, and Distribution Channel.
Regional Analysis
The Global Connected Toys Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The North American region is expected to dominate the connected toys market. The growing adoption of technological advancements in the region, and leisure gadgets and high penetration of connectivity services stand to be major factors driving the region.
Key Players
Various key players are discussed into the Global Connected Toys Market Report including: Hasbro, Inc., Mattel Inc., Sony Corporation, Lego Group, Nintendo Co., Ltd., Fisher-Price, Inc., Tomy Company, Ltd., VTech Electronics North America, LLC., Jabil Inc., Melissa & Doug, Little Tikes, Tru Kids, Inc., LeapFrog Enterprises, Inc., and Sphero Inc.
Market Taxonomy
By Region
Global Connected Toys Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Connected Toys Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Connected Toys Market, By Interface
5.1 Y-o-Y Growth Comparison, By Interface
5.2 Global Connected Toys Market Share Analysis, By Interface
5.3 Global Connected Toys Market Size and Forecast, By Interface
5.3.1 App-Based Connected Drones
5.3.2 Console Connected Toys
5.3.3 Smartphone Connected Toys
5.3.4 Tablet Connected Toys
6 Global Connected Toys Market, By Age Group
6.1 Y-o-Y Growth Comparison, By Age Group
6.2 Global Connected Toys Market Share Analysis, By Age Group
6.3 Global Connected Toys Market Size and Forecast, By Age Group
6.3.1 2-5 years
6.3.2 6-8 years
6.3.3 8-12 years
6.3.4 Teenagers
6.3.5 Adults
7 Global Connected Toys Market, By Technology
7.1 Y-o-Y Growth Comparison, By Technology
7.2 Global Connected Toys Market Share Analysis, By Technology
7.3 Global Connected Toys Market Size and Forecast, By Technology
7.3.1 WIFI
7.3.2 Bluetooth
7.3.3 RFID
7.3.4 NFC
8 Global Connected Toys Market, By Application
8.1 Y-o-Y Growth Comparison, By Application
8.2 Global Connected Toys Market Share Analysis, By Application
8.3 Global Connected Toys Market Size and Forecast, By Application
8.3.1 Education
8.3.2 Entertainment
8.3.3 Other
9 Global Connected Toys Market, By Distribution Channel
9.1 Y-o-Y Growth Comparison, By Distribution Channel
9.2 Global Connected Toys Market Share Analysis, By Distribution Channel
9.3 Global Connected Toys Market Size and Forecast, By Distribution Channel
9.3.1 Retailers
9.3.2 Online
9.3.3 Specialty stores
10 Global Connected Toys Market, By Region
10.1 Global Connected Toys Market Share Analysis, By Region
10.2 Global Connected Toys Market Share Analysis, By Region
10.3 Global Connected Toys Market Size and Forecast, By Region
11 North America Connected Toys Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 North America Connected Toys Market Share Analysis, By Interface
11.3 North America Connected Toys Market Size and Forecast, By Age Group
11.4 North America Connected Toys Market Size and Forecast, By Technology
11.5 North America Connected Toys Market Size and Forecast, By Application
11.6 North America Connected Toys Market Size and Forecast, By Distribution Channel
11.7 North America Connected Toys Market Size and Forecast, By Country
11.7.1 U.S.
11.7.2 Canada
11.7.3 Mexico
12 Europe Connected Toys Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Europe Connected Toys Market Share Analysis, By Interface
12.3 Europe Connected Toys Market Size and Forecast, By Age Group
12.4 Europe Connected Toys Market Size and Forecast, By Technology
12.5 Europe Connected Toys Market Size and Forecast, By Application
12.5 Europe Connected Toys Market Size and Forecast, By Distribution Channel
12.7 Europe Connected Toys Market Size and Forecast, By Country
12.7.1 Germany
12.7.2 France
12.7.3 UK
12.7.4 Rest of Europe
13 Asia Pacific Connected Toys Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Asia Pacific Connected Toys Market Share Analysis, By Interface
13.3 Asia Pacific Connected Toys Market Size and Forecast, By Age Group
13.4 Asia Pacific Connected Toys Market Size and Forecast, By Technology
13.5 Asia Pacific Connected Toys Market Size and Forecast, By Application
13.6 Asia Pacific Connected Toys Market Size and Forecast, By Distribution Channel
13.7 Asia Pacific Connected Toys Market Size and Forecast, By Country
13.7.1 China
13.7.2 Japan
13.7.3 India
13.7.4 Rest of Asia Pacific
14 Latin America Connected Toys Market Analysis and Forecast (2022-2027)
14.1 Introduction
14.2 Latin America Connected Toys Market Share Analysis, By Interface
14.3 Latin America Connected Toys Market Size and Forecast, By Age Group
14.4 Latin America Connected Toys Market Size and Forecast, By Technology
14.5 Latin America Connected Toys Market Size and Forecast, By Application
14.6 Latin America Connected Toys Market Size and Forecast, By Distribution Channel
14.7 Latin America Connected Toys Market Size and Forecast, Country
14.7.1 Brazil
14.7.2 Rest of Latin America
15 Middle East Connected Toys Market Analysis and Forecast (2022-2027)
15.1 Introduction
15.2 Middle East Connected Toys Market Share Analysis, By Interface
15.3 Middle East Connected Toys Market Size and Forecast, By Age Group
15.4 Middle East Connected Toys Market Size and Forecast, By Technology
15.5 Middle East Connected Toys Market Size and Forecast, By Application
15.6 Middle East Connected Toys Market Size and Forecast, By Distribution Channel
15.7 Middle East Connected Toys Market Size and Forecast, By Country
15.7.1 Saudi Arabia
15.7.2 UAE
15.7.3 Egypt
15.7.4 Kuwait
15.7.5 South Africa
16 Competitive Analysis
16.1 Competition Dashboard
16.2 Market share Analysis of Top Vendors
16.3 Key Development Strategies
17 Company Profiles
17.1 Mattel, Inc.
17.1.1 Overview
17.1.2 Offerings
17.1.3 Key Financials
17.1.4 Business Segment & Geographic Overview
17.1.5 Key Market Developments
17.1.6 Key Strategies
17.2 Hasbro, Inc.
17.2.1 Overview
17.2.2 Offerings
17.2.3 Key Financials
17.2.4 Business Segment & Geographic Overview
17.2.5 Key Market Developments
17.2.6 Key Strategies
17.3 Sphero
17.3.1 Overview
17.3.2 Offerings
17.3.3 Key Financials
17.3.4 Business Segment & Geographic Overview
17.3.5 Key Market Developments
17.3.6 Key Strategies
17.4 Sony Corporation
17.4.1 Overview
17.4.2 Offerings
17.4.3 Key Financials
17.4.4 Business Segment & Geographic Overview
17.4.5 Key Market Developments
16.4.6 Key Strategies
17.5 DJI
17.5.1 Overview
17.5.2 Offerings
17.5.3 Key Financials
17.5.4 Business Segment & Geographic Overview
17.5.5 Key Market Developments
17.5.6 Key Strategies
17.6 irobot
16.6.1 Overview
17.6.2 Offerings
17.6.3 Key Financials
17.6.4 Business Segment & Geographic Overview
17.6.5 Key Market Developments
17.6.6 Key Strategies
17.7 Lego Group
17.7.1 Overview
17.7.2 Offerings
17.7.3 Key Financials
17.7.4 Business Segment & Geographic Overview
17.7.5 Key Market Developments
17.7.6 Key Strategies
17.8 Nintendo Co, Ltd.
17.8.1 Overview
17.8.2 Offerings
17.8.3 Key Financials
17.8.4 Business Segment & Geographic Overview
17.8.5 Key Market Developments
17.8.6 Key Strategies
17.9 Fisher-Price, Inc.,
17.9.1 Overview
17.9.2 Offerings
17.9.3 Key Financials
17.9.4 Business Segment & Geographic Overview
17.9.5 Key Market Developments
17.9.6 Key Strategies
17.10 VTech Electronics North America, LLC.
17.10.1 Overview
17.10.2 Offerings
17.10.3 Key Financials
17.10.4 Business Segment & Geographic Overview
17.10.5 Key Market Developments
17.10.6 Key Strategies
