Global Cloud Advertising Market, By Organization Type (Private, Public, Hybrid), By Vertical (Retail, Media and entertainment, IT and telecom, BFSI, Others), By Service (IaaS, SaaS, PaaS), By Region - Size, Share, Outlook, and Opportunity Analysis, 2022 – 2027.
Global Cloud Advertising Market
The Global Cloud Advertising Market was valued at USD 2.9 Bn in 2021, estimated to reach USD 8.88 Bn in 2027, with a CAGR of 20.5% from 2022-2027.
Cloud advertising refers to cloud-based systems that facilitate the selection, transaction, and delivery of advertising and ad-related data, with content and pricing established at the time of end-user access, typically through an auction process that connects bids with advertising impressions when they become available.
Market Drivers
The market growth is primarily driven by rising internet usage and digital advertising. Organizations are having to regularly update their strategies and marketing tactics to stay relevant with the constant technological changes and maintain their competitive edge. Companies are moving away from traditional means of selling their goods and services in favor of digital marketing, which is a more modern strategy.
The growth of the market is also being supported by the increase in E-commerce. Online shopping platforms have integrated with cloud advertising services to better connect with their consumer base.
Market Restraints
Data security issues are a significant business barrier. Cloud advertising adoption may be hampered by numerous security threats and privacy issues related to the implementation of e-commerce. To make e-commerce more secure and safe, end users need to invest more in cyber security processes and technologies. The management and installation expenses of cloud advertising go up as a result.
Customers' private information, such as contact information, future orders and contracts, shipping information, and information about other vendor partners, is handled by cloud advertising. So, any security breach carries a high risk of financial loss, customer loss, and reputational damage to the business. End customers are wary of and unwilling to employ cloud advertising due to these possible cybersecurity threats.
Market Segmentation
The Global Cloud Advertising Market is segmented into organization types of private, public, and hybrid, along with verticals of Retail, Media and entertainment, IT and telecom, BFSI, and Others. Further, the market is segmented by service types of IaaS, SaaS, and PaaS.
Regional Analysis
Over the projected period, North America is anticipated to have the highest share of the global market. This is supported by the huge numbers of social media users in the North American region. This provides marketers an opportunity to connect more with consumers. Media and entertainment sectors are expected to invest in cloud marketing technologies, as well as consumer goods and retail. The demand for personalized information and experiences will improve cloud advertising's uptake in North America.
In the upcoming years, there are projected to be numerous prospects for expansion in the APAC region. In the APAC area, there is a significant demand for cloud-driven and cloud-supported advertising, which is driving up funding and technological improvements across numerous industries.
Key Players
Nielsen Holdings, Adobe, Alphabet, HubSpot, IBM, Oracle, Experian, CM Group, InMobi Pte, Kubient, Imagine Communications, Acquia, MediaMath, Fair Isaac Corp.
Market Taxonomy
Organization Type
• Private
• Public
• Hybrid
By Vertical
• Retail
• Media and entertainment
• IT and telecom
• BFSI
• Others
By Service
• IaaS
• SaaS
• PaaS
By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa
Global Cloud Advertising Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Cloud Advertising Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Cloud Advertising Market, By Organization Type
5.1 Y-o-Y Growth Comparison, By Organization Type
5.2 Global Cloud Advertising Market Share Analysis, By Organization Type
5.3 Global Cloud Advertising Market Size and Forecast, By Organization Type
5.3.1 Private
5.3.2 Public
5.3.3 Hybrid
6 Global Cloud Advertising Market, By Vertical
6.1 Y-o-Y Growth Comparison, By Vertical
6.2 Global Cloud Advertising Market Share Analysis, By Vertical
6.3 Global Cloud Advertising Market Size and Forecast, By Vertical
6.3.1 Retail
6.3.2 Media and entertainment
6.3.3. IT and telecom
6.3.4 BFSI
6.3.5 Others
7 Global Cloud Advertising Market, By Service
7.1 Y-o-Y Growth Comparison, By Service
7.2 Global Cloud Advertising Market Share Analysis, By Service
7.3 Global Cloud Advertising Market Size and Forecast, By Service
7.3.1 IaaS
7.3.2 SaaS
7.3.3 PaaS
8 Global Cloud Advertising Market, By Region
8.1 Global Cloud Advertising Market Share Analysis, By Region
8.2 Global Cloud Advertising Market Size and Forecast, By Region
9 North America Cloud Advertising Market Analysis and Forecast (2022-2027)
9.1 Introduction
9.2 North America Cloud Advertising Market Share Analysis, By Organization Type
9.3 North America Cloud Advertising Market Size and Forecast, By Vertical
9.4 North America Cloud Advertising Market Size and Forecast, By Service
9.5 North America Cloud Advertising Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Cloud Advertising Market Analysis and Forecast (2022-2027)
10.1 Introduction
10.2 Europe Cloud Advertising Market Share Analysis, By Organization Type
10.3 Europe Cloud Advertising Market Size and Forecast, By Vertical
10.4 Europe Cloud Advertising Market Size and Forecast, By Service
10.5 Europe Cloud Advertising Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Cloud Advertising Market Analysis and Forecast (2022-2027)
11.1 Introduction
11.2 Asia Pacific Cloud Advertising Market Share Analysis, By Organization Type
11.3 Asia Pacific Cloud Advertising Market Size and Forecast, By Vertical
11.4 Asia Pacific Cloud Advertising Market Size and Forecast, By Service
11.5 Asia Pacific Cloud Advertising Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia
12 Latin America Cloud Advertising Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Latin America Cloud Advertising Market Share Analysis, By Organization Type
12.3 Latin America Cloud Advertising Market Size and Forecast, By Vertical
12.4 Latin America Cloud Advertising Market Size and Forecast, By Service
12.5 Latin America Cloud Advertising Market Size and Forecast, By Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Cloud Advertising Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Middle East Cloud Advertising Market Share Analysis, By Organization Type
13.3 Middle East Cloud Advertising Market Size and Forecast, By Vertical
13.4 Middle East Cloud Advertising Market Size and Forecast, By Service
13.5 Middle East Cloud Advertising Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Nielsen Holdings
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Adobe
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Alphabet
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 HubSpot
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 IBM
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Oracle
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Experian
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 CM Group
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 InMobi Pte
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Kubient
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
Others
11. Imagine Communications
12. Acquia
13. MediaMath
14. Fair Isaac Corp
