Augmented shopping allows customers to engage and interact with brands and products via digital experiences that will enable them to try out virtually, and customize their products. Digital platform provide more detailed product or band information than standard web experiences. Increase in smart phone penetration has become significant sources for implementing augmented technology to offer customers with an improved shopping experience.
The increase in importance of augmented reality in the retail industry as it is helpful to increase the perceived value of brands and product and improves product sales which are expected to boost the global augmented shopping market growth. Furthermore, increase in need for a virtual demonstration of products and enhance enterprise brand awareness to reach consumers will positively influence the market growth. More customer satisfaction and significant customer experience are some driving factors which helps retailers to increase brand sales. Also, change in customer preferences and increase in social awareness and transforming retail industry will fuel the global augmented shopping market growth over the forecast period. Moreover, increase in technological advancements and increase in investment by key players in the retail sector will drive the market growth. In addition to that, rise in adoption of smartphones and growing e-commerce will propel the global augmented market growth.
The security and privacy issues associated with augmented shopping are the major challenging factor which expected to hinder the global augmented shopping market growth. Also, overcoming social challenges to increase adoption rate is another challenging factor which is expected to affect the market growth during this analysis period.
Global Augmented Shopping Market is segmented into component such as Solutions, and Services. Further, market is segmented into application such as Automotive, Home Goods & Furniture, Beauty & Cosmetics, Apparel Fittings, Grocery Shopping, Footwear, and Others.
Also, Global Augmented Shopping Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Various key players are discussed in this report such as Apple Inc., Blippar Ltd, Google LLC, Holition Ltd., Imaginate Technologies, Marxent Labs LLC, Microsoft, PTC, ViewAR GmbH, and Wikitude GmbH.
Market Taxonomy By Component Solutions Services
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5.1 Y-o-Y Growth Comparison, By Component
5.2 Global Augmented Shopping Market Share Analysis, By Component
5.3 Global Augmented Shopping Market Size and Forecast, By Component
5.3.1 Solutions
5.3.2 Services
6.1 Y-o-Y Growth Comparison, By Application
6.2 Global Augmented Shopping Market Share Analysis, By Application
6.3 Global Augmented Shopping Market Size and Forecast, By Application
6.3.1Automotive
6.3.2 Home Goods & Furniture
6.3.3 Beauty & Cosmetics
6.3.4 Appareal Fittings
6.3.5 Grocery Shopping
6.3.6 Footwear
6.3.7 Others
7.1 Global Augmented Shopping Market Share Analysis, By Region
7.2 Global Augmented Shopping Market Share Analysis, By Region
7.3 Global Augmented Shopping Market Size and Forecast, By Region
8.1 Introduction
8.2 North America Augmented Shopping Market Share Analysis, By Component
8.3 North America Augmented Shopping Market Size and Forecast, By Application
8.4 North America Augmented Shopping Market Size and Forecast, By Country
8.4.1 U.S
8.4.2 Canada
8.4.3 Mexico
9.1 Introduction
9.2 Europe Augmented Shopping Market Share Analysis, By Component
9.3 Europe Augmented Shopping Market Size and Forecast, By Application
9.4 Europe Augmented Shopping Market Size and Forecast, By Country
9.4.1 Germany
9.4.2 France
9.4.3 UK
9.4.4. Rest of Europe
10.1 Introduction
10.2 Asia Pacific Augmented Shopping Market Share Analysis, By Component
10.3 Asia Pacific Augmented Shopping Market Size and Forecast, By Application
10.4 Asia Pacific Augmented Shopping Market Size and Forecast, By Country
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4. Rest of Asia Pacific
11.1 Introduction
11.2 Latin America Augmented Shopping Market Share Analysis, By Component
11.3 Latin America Augmented Shopping Market Size and Forecast, By Application
11.4 Latin America Augmented Shopping Market Size and Forecast, By Country
12.1 Introduction
12.2 Middle East Augmented Shopping Market Share Analysis, By Component
12.3 Middle East Augmented Shopping Market Size and Forecast, By Application
12.4 Middle East Augmented Shopping Market Size and Forecast, By Country
13.2 Market share Analysis of Top Vendors 13.3 Key Development Strategies
14.1 Apple Inc
14.1.1 Overview
14.1.2 Offerings
14.1.3 Key Financials
14.1.4 Business Segment & Geographic Overview
14.1.5 Key Market Developments
14.1.6 Key Strategies
14.2 Blippar Ltd
14.2.1 Overview
14.2.2 Offerings
14.2.3 Key Financials
14.2.4 Business Segment & Geographic Overview
14.2.5 Key Market Developments
14.2.6 Key Strategies
14.3 Google LLC
14.3.1 Overview
14.3.2 Offerings
14.3.3 Key Financials
14.3.4 Business Segment & Geographic Overview
14.3.5 Key Market Developments
14.3.6 Key Strategies
14.4 Holition Ltd
14.4.1 Overview
14.4.2 Offerings
14.4.3 Key Financials
14.4.4 Business Segment & Geographic Overview
14.4.5 Key Market Developments
14.4.6 Key Strategies
14.5 Imaginate Technologies
14.5.1 Overview
14.5.2 Offerings
14.5.3 Key Financials
14.5.4 Business Segment & Geographic Overview
14.5.5 Key Market Developments
14.5.6 Key Strategies
14.6 Marxent Labs LLC
14.6.1 Overview
14.6.2 Offerings
14.6.3 Key Financials
14.6.4 Business Segment & Geographic Overview
14.6.5 Key Market Developments
14.6.6 Key Strategies
14.7 Microsoft
14.7.1 Overview
14.7.2 Offerings
14.7.3 Key Financials
14.7.4 Business Segment & Geographic Overview
14.7.5 Key Market Developments
14.7.6 Key Strategies
14.8 PTC
14.8.1 Overview
14.8.2 Offerings
14.8.3 Key Financials
14.8.4 Business Segment & Geographic Overview
14.8.5 Key Market Developments
14.8.6 Key Strategies
14.9 Wikitude GmbH
14.9.1 Overview
14.9.2 Offerings
14.9.3 Key Financials
14.9.4 Business Segment & Geographic Overview
14.9.5 Key Market Developments
14.9.6 Key Strategies
