The augmented reality is a type of technology which uses the existing user’s environment and overlays the digital or virtual information. The virtual reality is defined as a computer generated 3D environment which completely immerses end users in an artificial world without seeing the real-world. The augmented reality applications are developed on special 3D programs that enable developers to integrate digital content with real world in real time. Also, the virtual reality provides realistic user experience of artificial world in interactive simulated environment.
The rise in penetration of smartphones and connected devices is expected to boost the global augmented reality and virtual reality market growth. Furthermore, growing demand for head mounted displays in gaming, and virtual reality for marketing strategies by organizations will positively influence the market growth. Also, the rise in demand for augmented reality, and virtual reality in e-commerce industry is projected to drive the market growth. Moreover, the increase in use of augmented reality devices in the healthcare industry and rise in investments and funding by key operating players will support the market growth. These technologies are immersive technologies which visualize a virtual surrounding either by using a device or over a platform.
The limited user interface is expected to affect the navigation performance of augmented reality applications. Also, less storage, limited processing power and restricted size of memory card in mobile devices will limit the market growth.
The Global Augmented Reality and Virtual Reality Market is segmented into application such as Consumer, and enterprise, by organization size such as Large Enterprises, and Small & Medium Size Enterprises. Further, market is segmented into industry such as Gaming, Education, Manufacturing, Healthcare, Aerospace & Defense, Retail, and Others.
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Augmented Reality and Virtual Reality Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Augmented Reality and Virtual Reality Market, By Application
5.1 Y-o-Y Growth Comparison, By Application
5.2 Global Augmented Reality and Virtual Reality Market Share Analysis, By Application
5.3 Global Augmented Reality and Virtual Reality Market Size and Forecast, By Application
5.3.1 Consumer
5.3.2 Enterprise
6 Global Augmented Reality and Virtual Reality Market, By Organization Size
6.1 Y-o-Y Growth Comparison, By Organization Size
6.2 Global Augmented Reality and Virtual Reality Market Share Analysis, By Organization Size
6.3 Global Augmented Reality and Virtual Reality Market Size and Forecast, By Organization Size
6.3.1 Large Enterprises
6.3.2 Small & Medium Size Enterprises
7 Global Augmented Reality and Virtual Reality Market, By Industry
7.1 Y-o-Y Growth Comparison, By Industry
7.2 Global Augmented Reality and Virtual Reality Market Share Analysis, By Industry
7.3 Global Augmented Reality and Virtual Reality Market Size and Forecast, By Industry
7.3. 1 Gaming
7.3.2 Education
7.3.3 Manufacturing
7.3.4 Healthcare
7.3.5 Aerospace & Defense
7.3.6 Retail
7.3.7 Others
8Global Augmented Reality and Virtual Reality Market, By Region
8.1 Global Augmented Reality and Virtual Reality Market Share Analysis, By Region
8.2 Global Augmented Reality and Virtual Reality Market Share Analysis, By Region
8.3 Global Augmented Reality and Virtual Reality Market Size and Forecast, By Region
9 North America Augmented Reality and Virtual Reality Market Analysis and Forecast (2020-2030)
9.1 Introduction
9.2 North America Augmented Reality and Virtual Reality Market Share Analysis, By Application
9.3 North America Augmented Reality and Virtual Reality Market Size and Forecast, By Organization Size
9.4 North America Augmented Reality and Virtual Reality Market Size and Forecast, By Industry
9.5 North America Augmented Reality and Virtual Reality Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10EuropeAugmented Reality and Virtual Reality Market Analysis and Forecast (2020-2030)
10.1 Introduction
10.2 Europe Augmented Reality and Virtual Reality Market Share Analysis, By Application
10.3 Europe Augmented Reality and Virtual Reality Market Size and Forecast, By Organization Size
10.4 Europe Augmented Reality and Virtual Reality Market Size and Forecast, By Industry
10.5 Europe Augmented Reality and Virtual Reality Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.54. Rest of Europe
11Asia Pacific Augmented Reality and Virtual Reality Market Analysis and Forecast (2020-2030)
11.1 Introduction
11.2 Asia Pacific Augmented Reality and Virtual Reality Market Share Analysis, By Application
11.3 Asia Pacific Augmented Reality and Virtual Reality Market Size and Forecast, By Organization Size
11.4 Asia Pacific Augmented Reality and Virtual Reality Market Size and Forecast, By Industry
11.5 Asia Pacific Augmented Reality and Virtual Reality Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12Latin America Augmented Reality and Virtual Reality Market Analysis and Forecast (2020-2030)
12.1 Introduction
12.2 Latin America Augmented Reality and Virtual Reality Market Share Analysis, By Application
12.3 Latin America Augmented Reality and Virtual Reality Market Size and Forecast, By Organization Size
12.4 Latin America Augmented Reality and Virtual Reality Market Size and Forecast, By Industry
12.5 Latin America Augmented Reality and Virtual Reality Market Size and Forecast, Country
13Middle East Augmented Reality and Virtual Reality Market Analysis and Forecast (2020-2030)
13.1 Introduction
13.2 Middle East Augmented Reality and Virtual Reality Market Share Analysis, By Application
13.3 Middle East Augmented Reality and Virtual Reality Market Size and Forecast, By Organization Size
13.4 Middle East Augmented Reality and Virtual Reality Market Size and Forecast, By Industry
13.5 Middle East Augmented Reality and Virtual Reality Market Size and Forecast, By Country
14Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15Company Profiles
15.1 Google LLC
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2. Blippar
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3. EON Reality Inc
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Augmented Pixels Inc
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Hewlett-Packard Company
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Wikitude GmbH
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Terminal Eleven
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Sony Corporation
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Virtalis Limited
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Microsoft Corporation
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
15.11 Samsung Group
15.11.1 Overview
15.11.2 Offerings
15.11.3 Key Financials
15.11.4 Business Segment & Geographic Overview
15.11.5 Key Market Developments
15.11.6 Key Strategies
15.12 Zapper Limited
15.12.1 Overview
15.12.2 Offerings
15.12.3 Key Financials
15.12.4 Business Segment & Geographic Overview
15.12.5 Key Market Developments
15.12.6 Key Strategies
15.13. awe.org Pty Ltd
15.13.1 Overview
15.13.2 Offerings
15.13.3 Key Financials
15.13.4 Business Segment & Geographic Overview
15.13.5 Key Market Developments
15.13.6 Key Strategies
15.14 HTC Corporation
15.14.1 Overview
15.14.2 Offerings
15.14.3 Key Financials
15.14.4 Business Segment & Geographic Overview
15.14.5 Key Market Developments
15.14.6 Key Strategies
15.15 PTC Inc
15.15.1 Overview
15.15.2 Offerings
15.15.3 Key Financials
15.15.4 Business Segment & Geographic Overview
15.15.5 Key Market Developments
15.15.6 Key Strategies
15.16 Magic Leap Inc.
15.16.1 Overview
15.16.2 Offerings
15.16.3 Key Financials
15.16.4 Business Segment & Geographic Overview
15.16.5 Key Market Developments
15.16.6 Key Strategies
15.17 Visteon Corporation
15.17.1 Overview
15.17.2 Offerings
15.17.3 Key Financials
15.17.4 Business Segment & Geographic Overview
15.17.5 Key Market Developments
15.17.6 Key Strategies
