Account - based marketing software is commonly referred as key account marketing software. It is one of the type strategic approach to business marketing based on account awareness in which an organization communicates with customers. This software offers tools to decrease and automate the extensive process of recognizing prospects and serves the right assets to develop proper account.Create highly skilled leads, craft personalized buying journeys, enhance customer lifetime value, and build additional opportunities for in pipeline account are the advantages of account- based software market.
However, high investment cost and maintenance cost are the major restraining factor for global account-based marketing software. These factors expected to hinder the global account-based marketing software growth.
Global Account- Based Marketing Software Market is segmented on the basis of type such as Account- Based Execution Software, Marketing Account Intelligence software, and Marketing Account Management Software, by deployment type such as Cloud Based, and On-Premise. Further, global account- based marketing software is segmented by end users such as Banking, Financial Services, and Insurance, Retail and E-Commerce, Government and Public Sector, Healthcare and Life Sciences, Automotive and Manufacturing, and Others.
Various key players are listed in this report including Terminus ABM Platform, Bizible, Sendoso, Printfection, Metadata .io, Marketo, Outreach, Triblio, Adobe Campaign, InsideView, DiscoverOrg, Jambo, Act-On, and LeanData.
1. Executive Summary
1.1. Market Taxonomy
2. Global Account- Based Marketing Software Market Demand (in Value or Size in US$ Mn) Analysis and Forecast
3. Market Background
3.1. Forecast Factor
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Challenges
3.2.3. Trends
4. Global Account- Based Marketing Software Market Snapshot
5. Global Account- Based Marketing Software Market Analysis, By Type
5.1. Y-o-Y Growth Comparison, By Type
5.2. GlobalAccount- Based Marketing SoftwareMarket Share Analysis, By Type
5.3. Global Account- Based Marketing SoftwareMarket Size and Forecast, By Type
5.3.1 Account- Based Execution Software
5.3.2 Marketing Account Intelligence software
5.3.3 Marketing Account Management Software
6. Global Account- Based Marketing Software Market Analysis, By Deployment Type
6.1. Y-o-Y Growth Comparison, By Deployment Type
6.2. GlobalAccount- Based Marketing SoftwareMarket Share Analysis, By Deployment Type
6.3. GlobalAccount- Based Marketing SoftwareMarket Size and Forecast, By Deployment Type
6.3.1 Cloud Based
6.3.2 On-Premise
7. Global Account- Based Marketing Software Market Analysis, By End Users
7.1. Y-o-Y Growth Comparison, By End Users
7.2. GlobalAccount- Based Marketing SoftwareMarket Share Analysis, By End Users
7.3. Global Account- Based Marketing SoftwareMarket Size and Forecast, By EndUsers
7.3.1 Banking, Financial Services, and Insurance
7.3.2 Retail and E-Commerce
7.3.3 Government and Public Sector
7.3.4Healthcare and Life Sciences
7.3.5 Automotive and Manufacturing
7.3.6 Others
8. Global Account- Based Marketing Software Market Analysis, By Region
8.1. Y-o-Y Growth Comparison, By Region
8.2. GlobalAccount- Based Marketing SoftwareMarket Share Analysis, By Region
9. North America Account- Based Marketing Software Market Analysis and Forecast (2017-2030)
9.1 Introduction
9.2 North America Account- Based Marketing SoftwareMarket Analysis, By Type
9.3 North America Account- Based Marketing SoftwareMarket Analysis, By Deployment Type
9.4 North America Account- Based Marketing SoftwareMarket Analysis, By End Users
9.5 North America Account- Based Marketing SoftwareMarket Analysis, By Country
9.5.1USA
9.5.2 Canada
9.5.3 Mexico
10. Europe Account- Based Marketing Software Market Analysis and Forecast (2017-2030)
10.1 Introduction
10.2 EuropeAccount- Based Marketing SoftwareMarket Analysis, ByType
10.3 Europe Account- Based Marketing SoftwareMarket Analysis, By Deployment Type
10.4 Europe Account- Based Marketing SoftwareMarket Analysis, By End Users
10.5 Europe Account- Based Marketing SoftwareMarket Analysis, By Country
10.5.1Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11. Asia Pacific Account- Based Marketing Software Market Analysis and Forecast (2017-2030)
11.1 Introduction
11.2 Asia PacificAccount- Based Marketing SoftwareMarket Analysis, By Type
11.3Asia Pacific Account- Based Marketing SoftwareMarket Analysis, ByDeployment Type
11.4 Asia Pacific Account- Based Marketing SoftwareMarket Analysis, By End Users
11.5 Asia PacificAccount- Based Marketing SoftwareMarket Analysis, By Country
11.5.1China
11.5.2 India
11.5.3 Japan
11.5.4 Rest of Asia Pacific
12. Latin AmericaAccount- Based Marketing Software Market Analysis and Forecast (2017-2030)
12.1 Introduction
12.2 Latin America Account- Based Marketing SoftwareMarket Analysis, ByType
12.3Latin America Account- Based Marketing SoftwareMarket Analysis, By Deployment Type
12.4 Latin America Account- Based Marketing SoftwareMarket Analysis, By End Users
13. Middle East & Africa Account- Based Marketing Software Market Analysis and Forecast (2017-2030)
13.1 Introduction
132 Middle East & Africa Account- Based Marketing SoftwareMarket Analysis, By Type
13.3Middle East & Africa Account- Based Marketing SoftwareMarket Analysis, By Deployment Type
13.4 Middle East & Africa Account- Based Marketing SoftwareMarket Analysis, By End Users
14. Competition Analysis
14.1 Competition Dashboard
14.2Market Share Analysis of Top Vendors
14.3 Key Development Strategies
15. Company Profiles
15.1Terminus ABM Platform,
15.1.1 Overview
15.1.2 Product Type Offerings
151.3 Key Financial
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Bizible
15.3 Sendoso
15.4 Printfection
15.5 Metadata .io
15.6 Marketo
16.7 Outreach
15.8 Triblio
15.9 Adobe Campaign
15.10InsideView
15.11 DiscoverOrg
15.12Jambo
15.13Act-On
15.14LeanData
