Global Short Message Service (SMS) Marketing Market
Global Short Message Service (SMS) Marketing Market was valued at USD 64489.20 million in 2021 and is slated to reach at USD 84904.89 million by 2027 at a CAGR of 3.8 % from 2022-2027.
Short message service marketing (SMS) is a technique used by businesses to give permission-based text messaging. This is used in conjunction with product promotion. Short message service marketing, commonly known as text messaging, is popular since it allows different businesses to promote their products/services in order to optimise sales. It primarily incorporates current happenings, as well as offering coupons, special deals, and related information to consumers via text texts.
Market Drivers
The emergence of AI for analysing customer data to produce customised promotional messages is also anticipated to increase demand for short messaging service (SMS) marketing. Artificial intelligence (AI) is used to develop content, optimise delivery, increase consumer engagement, and decrease the cost and turnaround time for responses. Although they are not frequently used, AI-enabled technologies are supported by some businesses' applications. For instance, IBM Corporation's new Watson Marketing solution uses an AI-powered content management system to enhance customer communications. Short messaging service (SMS) marketing industry leaders provide creative methods to draw in more customers. As an illustration, TextMagic Ltd. provides SMS API to customers, allowing them to integrate text messaging with their current business software or application. This enables customers to send messages without going to a vendor portal. It is anticipated that increased competition in the industry and a higher rate of market expansion will result from improvements in services and product innovation along with cost-cutting measures.
The industry is expected to expand significantly as a result of more people having access to the internet and smartphones becoming more commonplace worldwide. A study by the Internet Innovation Alliance estimates that there were 208.2 million smartphones in use in the United States in 2016 and that figure would increase to 270.7 million by 2021. Similarly, according to research from the U.S. Pew Research Center, 81% of Americans own a smartphone, while 96% of individuals in the U.S. had a cell phone as of February 2019. According to analysis, text messages have a greater open rate because individuals frequently check their cellphones or mobile devices and open messages as soon as they are received. As a result, the growing use of smartphones is anticipated to open up attractive potential for the growth of the short message service (SMS) marketing Market
Market Restraints
The availability of constrained messaging space makes it difficult for the short message service (SMS) marketing business to expand. Because there is a character limit of 160 for messages, the SMS must be concise, clear, and to the point. Long messages exceed the character restriction, which divides the message into multiple smaller ones. Due to the fact that it is no longer appealing to the consumer, the impact on them is lessened.
Market Segmentation
Global Short Message Service (SMS) Marketing Market is segmented into Component, Enterprise Size, Deployment Type, Terminal Type, Type of SMS, End-User. By Component Type such as Software, Services. By Enterprise Size such as Small and Medium Enterprises (SMEs), Large Enterprises. By Deployment Type such as SaaS, On-Premises. By Terminal type such as Mobile-Based, Desktop-Based. By Type of SMS such as Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS. By End-User such as Advertising and Event Management, Banking, Financial Services and Insurance (BFSI), Cab Aggregator, Media and Entertainment, Retail, Hotels and Resorts, Others.
Regional Analysis
Global Short Message Service (SMS) Marketing Market is segmented into five regions North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America currently holds a lion's share of the short messaging service (SMS) marketing market in terms of revenue and market share around here, due to the use of marketing services by both small and large businesses, as well as medium-sized and large organisations. The region with the highest projected compound annual growth rate is still expected to be Asia-Pacific. This is a result of increased smartphone usage and greater internet access in this area.
Key Players
This report includes a list of numerous Key Players, namely Oracle (U.S.), IBM (U.S.), Salesforce, Inc. (U.S.), Agile CRM (U.S.), Bitrix24 (U.S.), Celerity Systems (Pty) Ltd (U.K.), ClickSend (Australia), directSMS (Australia), Dove Soft Pvt Ltd (India), Exotel Techcom Pvt. Ltd (India).
Market Taxonomy
By Component
• Software
• Services
By Enterprise Size
• Small and Medium Enterprises (SMEs)
• Large Enterprises
By Deployment Type
• SaaS
• On-Premises
By Terminal Type
• Mobile-Based
• Desktop-Based
By Type of SMS
• Transactional SMS
• Promotional SMS
• Alert SMS
• Personalize SMS
By End User
• Advertising and Event Management, Banking
• Financial Services and Insurance (BFSI)
• Cab Aggregator
• Media and Entertainment
• Retail, Hotels and Resorts
• Others
By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa.
Global Short Message Service (SMS) Marketing Market TOC
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Short Message Service (SMS) Marketing Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Short Message Service (SMS) Marketing Market, By Component
5.1 Y-o-Y Growth Comparison, By Component
5.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Component
5.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Component
5.3.1 Software
5.3.2 Services
6 Global Short Message Service (SMS) Marketing Market, By Enterprise Size
6.1 Y-o-Y Growth Comparison, By Enterprise Size
6.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Enterprise Size
6.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
6.3.1 Small and Medium Enterprises (SMEs)
6.3.2 Large Enterprises
7 Global Short Message Service (SMS) Marketing Market, By Deployment Type
7.1 Y-o-Y Growth Comparison, By Deployment Type
7.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Deployment Type
7.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
7.3.1 SaaS
7.3.2 On-Premises
8 Global Short Message Service (SMS) Marketing Market, By Terminal Type
8.1 Y-o-Y Growth Comparison, By Terminal Type
8.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Terminal Type
8.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
8.3.1 Mobile-Based
8.3.2 Desktop-Based
9 Global Short Message Service (SMS) Marketing Market, By Type of SMS
9.1 Y-o-Y Growth Comparison, By Type of SMS
9.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Type of SMS
9.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
9.3.1 Transactional SMS
9.3.2 Promotional SMS
9.3.3 Alert SMS
9.3.4 Personalize SMS
10 Global Short Message Service (SMS) Marketing Market, By End User
10.1 Y-o-Y Growth Comparison, By End User
10.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By End User
10.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By End User
10.3.1 Advertising and Event Management, Banking
10.3.2 Financial Services and Insurance (BFSI)
10.3.3 Cab Aggregator
10.3.4 Media and Entertainment
10.3.5 Retail, Hotels and Resorts
10.3.6 Others
11 Global Short Message Service (SMS) Marketing Market, By Region
11.1 Global Short Message Service (SMS) Marketing Market Share Analysis, By Region
11.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Region
11.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Region
12 North America Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 North America Short Message Service (SMS) Marketing Market Share Analysis, By Component
12.3 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
12.4 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
12.5 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
12.6 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
12.7 North America Short Message Service (SMS) Marketing Market Size and Forecast, By End User
12.8 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Country
12.8.1 U.S.
12.8.2 Canada
12.8.3 Mexico
13 Europe Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Europe Short Message Service (SMS) Marketing Market Share Analysis, By Component
13.3 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
13.4 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
13.5 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
13.6 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
13.7 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By End User
13.8 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Country
13.8.1 Germany
13.8.2 France
13.8.3 UK
13.8.4 Rest of Europe
14 Asia Pacific Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
14.1 Introduction
14.2 Asia Pacific Short Message Service (SMS) Marketing Market Share Analysis, By Component
14.3 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
14.4 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
14.5 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
14.6 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
14.7 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By End User
14.8 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Country
14.8.1 China
14.8.2 Japan
14.8.3 India
14.8.4 Rest of Asia Pacific
15 Latin America Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
15.1 Introduction
15.2 Latin America Short Message Service (SMS) Marketing Market Share Analysis, By Component
15.3 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
15.4 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
15.5 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
15.6 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
15.7 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By End User
15.8 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, Country
15.8.1 Brazil
15.8.2 Rest of Latin America
16 Middle East Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
16.1 Introduction
16.2 Middle East Short Message Service (SMS) Marketing Market Share Analysis, By Component
16.3 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
16.4 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
16.5 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
16.6 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
16.7 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By End User
16.8 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Country
16.8.1 Saudi Arabia
16.8.2 UAE
16.8.3 Egypt
16.8.4 Kuwait
16.8.5 South Africa
17 Competitive Analysis
17.1 Competition Dashboard
17.2 Market share Analysis of Top Vendors
17.3 Key Development Strategies
18 Company Profiles
18.1 Oracle
18.1.1 Overview
18.1.2 Offerings
18.1.3 Key Financials
18.1.4 Business Segment & Geographic Overview
18.1.5 Key Market Developments
18.1.6 Key Strategies
18.2. IBM
18.2.1 Overview
18.2.2 Offerings
18.2.3 Key Financials
18.2.4 Business Segment & Geographic Overview
18.2.5 Key Market Developments
18.2.6 Key Strategies
18.3 Salesforce, Inc.
18.3.1 Overview
18.3.2 Offerings
18.3.3 Key Financials
18.3.4 Business Segment & Geographic Overview
18.3.5 Key Market Developments
18.3.6 Key Strategies
18.4 Agile CRM
18.4.1 Overview
18.4.2 Offerings
18.4.3 Key Financials
18.4.4 Business Segment & Geographic Overview
18.4.5 Key Market Developments
18.4.6 Key Strategies
18.5 Bitrix24
18.5.1 Overview
18.5.2 Offerings
18.5.3 Key Financials
18.5.4 Business Segment & Geographic Overview
18.5.5 Key Market Developments
18.5.6 Key Strategies
18.6 Celerity Systems
18.6.1 Overview
18.6.2 Offerings
18.6.3 Key Financials
18.6.4 Business Segment & Geographic Overview
18.6.5 Key Market Developments
18.6.6 Key Strategies
18.7 ClickSend
18.7.1 Overview
18.7.2 Offerings
18.7.3 Key Financials
18.7.4 Business Segment & Geographic Overview
18.7.5 Key Market Developments
18.7.6 Key Strategies
18.8 DirectSMS
18.8.1 Overview
18.8.2 Offerings
18.8.3 Key Financials
18.8.4 Business Segment & Geographic Overview
18.8.5 Key Market Developments
18.8.6 Key Strategies
18.9 Dove Soft Pvt Ltd
18.9.1 Overview
18.9.2 Offerings
18.9.3 Key Financials
18.9.4 Business Segment & Geographic Overview
18.9.5 Key Market Developments
18.9.6 Key Strategies
18.10 Exotel Techcom Pvt. Ltd
18.10.1 Overview
18.10.2 Offerings
18.10.3 Key Financials
18.10.4 Business Segment & Geographic Overview
18.10.5 Key Market Developments
18.10.6 Key Strategies
